SEO Benchmarks: A Comprehensive Guide for Beginners » Rank Math

SEO Benchmarks: A Comprehensive Guide for Beginners » Rank Math

The importance of SEO is universally acknowledged, and ensuring its effectiveness requires a strategic approach. SEO benchmarks serve precisely this purpose: assessing your SEO performance against specific reference points or benchmarks. In this post, we’ll discuss SEO benchmarks in detail and also help you track the key benchmarks. So, without any further ado, let’s get … Read more

+250% YoY Increase in Top Ranking Terms for Distance Learning School

+250% YoY Increase in Top Ranking Terms for Distance Learning School

An accredited K-12 distance learning school relies on organic search performance to attract new students. Here’s how they improved traffic and rankings with seoClarity. SEO Challenge: Poor Traffic and Rankings for Top Landing Pages The school’s SEO team recognized that the pages for some of their target terms, specifically for “upper school” and “lower school” … Read more

Google SGE: Study Reveals Potential Disruption For Brands & SEO

Google SGE: Study Reveals Potential Disruption For Brands & SEO

A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic. These findings include: When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility. 62% … Read more

Amazon ordered to publicly share details of ads it serves in the EU

Amazon ordered to publicly share details of ads it serves in the EU

Amazon must now share details about the ads it serves in the European Union through a public library. The retail giant is being forced to provide more transparency about its ad operations under the EU’s Digital Services Act (DSA) after losing an appeal in the Court of Justice of the EU (CJEU) for a temporary … Read more

The SEO Playbook of Digital Goliaths, March 2024 | Detailed Q3

The SEO Playbook of Digital Goliaths, March 2024 | Detailed Q3

Welcome to Detailed Q3: Our third quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI and countless algorithm updates, and as someone with sites, clients and students … Read more

Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023

Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023

Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 million advertiser accounts last year – nearly double the previous 12 months. Additionally, the search engine blocked or removed 5.5 billion ads for violating its policies – slightly up from the prior year. Why we care. Cracking down on fraudulent accounts is critical for … Read more

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