Google revealed details of two new crawlers that are optimized for scraping image and video content for “research and development” purposes. Although the documentation doesn’t explicitly say so, it’s presumed that there is no impact in ranking should publishers decide to block the new crawlers. It should be noted that the data scraped by these … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads now is testing AI generated performance summaries. Google launched two new Googlebots, GoogleOther-Image and GoogleOther-Video. Google locked down the complaint thread on image thumbnails not … Read more
The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, … Read more
TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. Why we care. TikTok is already a powerful discovery engine, but the ability to upload 60-minute videos opens up TikTok’s potential as a platform to host long-form branded video content – rather than breaking … Read more
.png)
What Is Direct Traffic in Google Analytics? Direct traffic in Google Analytics 4 (GA4) refers to website visits where the traffic source is unknown or not properly tracked. It occurs when a user arrives at your site without clicking a link from another site. For example, typing your URL directly into a browser, clicking a … Read more
Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, has announced he is now on the advisory board for Perplexity. Perplexity is a new AI search start up, which technically would be in competition with Microsoft’s Bing Search and Copilot. Mikhail Parakhin from on X, “I’m joining the advisory board for … Read more
Google looks like it will discontinue the direct ordering option with the Order with Google button by the end of June 2024. This will impact third-party food delivery sites, such as DoorDash, GrubHub and Uber Eats. I assume Google will instead link to third parties and not directly integrate with them in the search interface. … Read more
Google Ads continues to roll out AI features within the advertiser console. Now some advertisers are seeing AI summaries of how their ad performance is doing. These AI summaries give you an overview of your Google Ads campaign performance over a specified period. Anthony Higman shared a video cast on X of the AI summary … Read more
As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future. It’s actually not such a bold prediction if you have been in the search space for a while. Data has shown time and time again that searchers don’t want … Read more
When Google announced it is rolling out AI Overviews in the US search results and last year when Google launched SGE in labs, SEOs and content creators wanted to know how to prevent their content from showing up in these responses. Well, you can, but only through Google Search controls as I covered in my … Read more