Welcome to predictions for Digital Marketing and SEO in 2024. What you can learn here is possibly some of 2024’s most important information in areas of Digital Marketing and Search engine optimization (SEO). Much like the peak of the “Industrial” revolution, we will continue to realize changes being made all around us, with one BIG difference. “State of Art Technologies” will make the Industrial Revolution look as if, standing still. Alright, enough with the overview. Here are my predictions for the future of SEO and digital marketing in 2024/:
Increase in Ranking Factors
Expect to see ranking factors increase. (Ranking factors are the various elements and signals that search engines like Google use to determine the relevance and importance of a web page for a specific search query.) I refer to those we know about. For example, I know firsthand that “font-size“ is a Google SEO ranking factor. Currently, the average list of ranking factors still refers to the same two hundred ranking factors. This number has not changed since before the introduction of smart speakers like Alexa. It has been years since I have seen these factors updated. That is only one reason why a clear and concise list of ranking factors is overdue. If you do know of a published list? Please pass on VGISEO as a path for them to consider. That said. We are still seeing 200 ranking factors appear in a majority of titles and descriptions within the SERPs for results leading to current lists.
Voice Search Optimization Will Gain Prominence
One prediction that has little chance of disappointment is the continued increased use of hands-free devices like watches, eyeglasses, and smart speakers when searching online using voice.
AI and Machine Learning Will Transform SEO
Artificial intelligence (AI) and machine learning algorithms are anticipated to play a significant role in shaping the future of SEO. Sadly, many who will choose to use AI for SEO will do so increasing the number of duplicate techniques and strategies used by countless website owners. It is my prediction that AI will NOT be found to be the best path for SEO and search engine rankings. I expect this to take time before realizing it.
Featured Snippets Will Shape Search Results
Featured snippets have already transformed search engine result pages (SERPs), providing users with quick answers without having to click through to a website. Optimizing content to appear in featured snippets will be a key objective for SEO professionals seeking to enhance visibility and drive organic traffic.
With the addition of a varied mix of ways used to stay up to ****, whether we use an app, social media site, search engine, AI, or still other. Expect to see new keywords. Both are linked to new technologies such as smart speakers As an example, during one task I was enlightened when I saw that the number of searches for a “Near Me” roofer was far more than the search for the city name with “Roofing contractor”. This was the very first time I saw such a notable shift in the use of search terms. I do expect to see more of the same in the year ahead.
Conclusion
In conclusion, 2024 is poised to bring significant changes to the landscape of digital marketing and SEO. Staying abreast of these predicted trends will be crucial for businesses aiming to maintain a competitive edge in the online sphere. In addition to my predictions for 2024,
PS: STILL STRONG IN 2024
There are hundreds of ranking factors that search engines use, but some of the most important ones include: keyword usage, content quality, links, user experience, on-page optimization, social media, mobile-friendliness, SSL encryption, page speed, and structured data.
