Mandy Mangold Mandy jumped into her career in the marketing world in 2011 and has been hooked ever since. She enjoys all aspects of inbound marketing, especially marketing automation, lead nurturing, and content marketing. Most of all, she enjoys helping bring clients success through their website. She is always searching for ways to grow her … Read more
When Pet’s Delight came to us, they were struggling to gain traction in the highly competitive pet supply market. Their previous SEO agency had delivered unsatisfactory results, and their online visibility was limited to just 7,480 organic impressions. With high operational costs for their seven physical stores, they needed to shift their focus toward online … Read more
When Organic Foods & Café partnered with us, they needed help scaling their online sales and improving conversion rates. Their PPC campaigns weren’t performing as expected, and they struggled to generate a consistent return on ad spend (ROAS). With a shrinking summer budget, the stakes were high. Their goal was to double paid purchases and … Read more
Content Harmony has helped hundreds of marketers and SEOs with content planning and SEO optimization. However, in recent years, new technology has become readily available – AI, machine learning, etc. – opening the doors for newer and better content creation tools. You’ll now find tools with more accurate real-time data, advanced features like AI and … Read more
AI is eating the world, and it’s only been two years since the “ChatGPT moment.” Just a year ago, many were questioning whether AI was even worth the hype. Today, marketers who embrace AI in their workflows are leaving others behind, and no one can afford to sit out of this race, regardless of their … Read more
The holidays are coming up. What can you do to ensure you’re getting the most out of the season? Here are some holiday marketing strategies you can use: 1. Start preparations at least two months before the holiday season When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told … Read more
When Emirates Pride partnered with us, they had ambitious goals but lacked the digital visibility needed to achieve them. They struggled with organic SEO, generating less than AED 1,000 in revenue monthly, and their conversion rate was stunted by poor site speed and technical SEO issues. Their goal was to reach AED 20,000 in monthly … Read more
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his … Read more
If you want to rank well on Google, then you have to create meaningful content that resonates with your audience. In theory, that shouldn’t be too difficult, right? Sure, if you’re a content-generating machine that A) always knows the right keywords to target and B) never runs out of ideas! Also, SEO is fiercely competitive … Read more
When Yas Waterworld approached us, they needed help boosting their organic visibility and increasing conversions from search traffic. They were also concerned about retaining rankings after rebranding their popular Ladies’ Day to the all-day Yas Ladies’ Event. On top of this, their website needed usability improvements to enhance customer experience and maximize ticket purchases. We … Read more
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