An XML sitemap is a file that lists a site’s webpages for search engines to discover and add to their databases. Then, search engines can deliver that content to users in the search engine results pages (SERPs). A sitemap’s URL is typically “domain.com/sitemap.xml” or “domain.com/sitemap_index.xml.” You can also find a domain’s XML sitemap URL by … Read more
Picking the right blogging platform can be overwhelming. To make it easier, we’ve listed the nine best blogging platforms based on things like pricing, key features, and third-party reviews. Before we get into the specifics, here are our top five picks: Tool Best for Key Features WordPress Overall blogging User-friendly setup with pre-installed themes Scalable … Read more
What Is Search Intent? Search intent is a user’s main goal when they enter a query into a search engine, which could be to find information about a specific topic, to visit a particular webpage, or to make a purchase. Think about it this way: Each search query implies a question or task the user … Read more
What Is Split Testing? Split testing (also called A/B testing) compares two versions of digital content—like webpages, emails, or ads—to see which version performs best. In a split test, you create two versions of your content: Version A is your original (known as the “control”) and is shown to one portion of your audience. Version … Read more
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