Emirates Pride approached us with a clear objective: double their monthly PPC revenue from $5,445 to $10,890 while maintaining a Return on Ad Spend (ROAS) above 300%. Despite running basic PPC campaigns, they struggled to generate significant traction, limiting their growth. With high ambitions but modest PPC results, they turned to us to take their … Read more
Content is the backbone of any successful website. And when it comes to SEO, it’s not just about having great articles – it’s about ensuring that your content remains fresh, relevant, and high-quality to stay visible and competitive online. To do that, you need more than just new content, you also need to know when … Read more
October and November AI Overview Trends: What They Mean for Holiday Campaigns With Black Friday and Cyber Monday around the corner, we’re really looking forward to seeing how AI performs! Our BrightEdge Generative Parser™ has been tracking October and November’s shifts, shedding light on how marketers can prepare for the critical shopping period ahead. Our … Read more
When Gulf Eye Center reached out to us, they were struggling to compete with larger, digitally savvy competitors. Historically, their business thrived on word-of-mouth referrals, but with the rise of Google-first searches, their lack of online visibility was causing a steady decline in patient inquiries. They had just launched a new website, which was aesthetically … Read more
Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how CTRs can vary and what that means for website traffic. Key Findings: Branded searches on mobile saw a 1.07 percentage point … Read more
In today’s digital-first business environment, a B2B company’s website is no longer just an online storefront; it’s a productivity powerhouse. Web design is essential for enhancing workflows, strengthening communication, and improving efficiency for clients and internal teams. A well-designed website by B2B companies can integrate those strategies as a marketing tool and directly affect how … Read more
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