Are you a lawyer looking for more calls at your office? If so, then you are in the right place. SEO helps your law firm reach interested clients. So, how can you start SEO? Successful SEO starts with the right SEO Company.
An SEO company for lawyers helps your site compete with dozens of law firms’ websites. This also gives you room to come first in the rankings of Google’s SERPs. You need an adaptable, reliable, and experienced agency that can smartly strategize your digital marketing priorities.
1. Track Their Previous Record:
Due to the fierce competition in the legal industry, you must research their result delivery capacity. So, it is necessary to look at the portfolios of SEO companies. A portfolio is basically a good indication of the work that SEO companies perform for their clients. It will give you insights into the previous experience of an SEO company.
As you look at their portfolio, you learn about their experience with law firms. If they have prior experience working with law firms, then these questions can trigger your mind:
- How many of their clients ranked on the first page?
- What are the rankings of the majority of clients?
- Do their high-ranking clients belong to some specific law niches?
Getting these questions answered will definitely provide a brief analysis of their previous track record. Most professional SEO companies for lawyers are always going to share their report cards. But each agency has its own policy framework with regard to sharing portfolios. In the event that the agency is unable to give satisfactory answers, there is a potential sign of a red flag.
2. Analyze Their Clientele:
Don’t hire an SEO Company on its word. Research properly.
For a proper analysis, you have to get opinions from their former and current clients. This will provide a better view of the SEO strategies used by the company. Besides this, you also get a briefing about their organizational culture. value culture and teamwork.
Remember to ask these questions whenever you talk to their clients:
- What about their communication? Are they proactive in keeping you up to **** regarding the project?
- How was their reporting? Is it customized and consistent according to your needs?
- Did their services up to the expectations?
One important thing to ask their former clients is why they discontinued. It will also give you information about their flexibility, honesty, and willingness to perform well.
Read : 9 Key Questions to Ask Before Hiring a Law Firm SEO Agency
3. Check Their Organizational Values:
SEO is a process that takes time. Obviously, it will take time to boost your law firm’s website rankings. and organic traffic simultaneously. Thus, it becomes really important to fully investigate an SEO company that fits your requirement.
Firstly, look at their team, as these are the people who will oversee your SEO campaign. It is essential to research their qualifications and prior client-handling experience. Also ask for their certifications, coursework experience, and other accolades. By partnering with a knowledgeable SEO company, you can drive better results for your law firm.
Next, look for their company values. Why?
Company values are critical elements for selecting an SEO company. You definitely want to hire an agency that shares the same values as your law firm.
4. Consider Their Services:
The best SEO Company for lawyers will definitely provide a range of services. With multiple services, your campaign can easily take a holistic approach.
So make sure the company you hire for your law firm offers the below-mentioned services:
- Current website and domain assessments.
- Competitor’s research and keyword analysis.
- Content published on their website.
- On-site SEO.
Also Read: Why Law Firm SEO Is Essential for Lawyers
5. Look For Their Customized SEO Services:
When you talk about law firm SEO, customization becomes essential. No two projects are same. Each law firm needs a unique SEO strategy. It is important to create a customized SEO strategy that suits multidimensional news.
To ensure the customization of their SEO strategy, you need to clear all your doubts.
Wrapping Up:
By following the above-mentioned ways, you will definitely find the best agency. With the right SEO Company for lawyers, you can easily realize your goals of high SERP rankings. This is a long-term investment, so be careful about choosing an agency.
Read More: How to Get Better Rankings (without Falling for Black-Hat)
