7 Best Lead Quizzes Alternatives (Key Features Compared)

Are you looking for Lead Quizzes alternatives? LeadQuizzes is probably the best-known online quiz maker. But it’s not necessarily the best value. 

Here are seven online quiz makers that make excellent alternatives to LeadQuizzes, and are also more affordable.

Interact is widely considered one of the best online quiz makers and its easily one of the best Lead Quizzes alternatives.

The drag-and-drop quiz builder is intuitive and easy to understand.

Interact is focused on conversion – capturing leads and segmenting your audience according to their interests.

Unlike some of the other quiz builders, Interact offers just three types of quizzes: personality, scored, and assessment quizzes.

One thing I really like about Interact is the visual interface for mapping answers to results:

You simply drag an answer and drop it onto the relevant result. This is the only quiz maker I have seen that has this visual ‘result correlation’ interface.

You can use branching logic to give the user different questions, depending on what answers they give. For example, if the user says they are cat lovers and not lovers, they won’t see any more questions about dogs.

Interact is unique in providing a visual drag-and-drop branching logic editor:

Interact also lets you direct your quiz takers to different pages on your website, depending on the results. This is a great way to show your visitors products that are most relevant to them and increase conversions.

Built-in analytics show you how your online quizzes are performing. Use Interact’s analytics to see how your leads answer each question, how engaged the people are, and how each question is performing:

You can also track conversions via Google Analytics and Facebook Pixel integrations.

Interact quiz maker integrates with all the major email marketing and automation systems. This means you can capture and segment leads based on which result they get or how they answer a particular question. You can connect Interact with tools such as Mailchimp, Hubspot, Klaviyo, ActiveCampaign, Sendgrid, and more than 50 other marketing and productivity platforms.

Getting started with your quizzes is easy because there are over 800 templates in 40 different categories. You can customize these templates with your own questions, your own answers, and your own results. You can also change the colors and other branding elements to fit your website.

Use multiple answers and you can use images (instead of text) for questions or answers.

• Templates: 100s of templates in 49 different categories
• Types of quizzes: Personality, scored, and assessment quizzes
• Integrations: 50 different integrations
• Lead capture: Yes – add a customizable email sign-up form to your quiz
• Analytics: Advanced analytics show you views, starts, completions, leads, and conversions for each quiz.

Interact Pricing

Interact Quiz Maker has three paid plans (prices when paid annually):

• Lite – $17 p/month
• Growth – $53 p/month
• Pro – $125 p/month 

Interact has a 14-day free trial. The free trial has all the features of the paid plans, so you can see exactly how it works.

Another of the Lead Quizzes alternatives is Outgrow.

Outgrow’s quiz maker is part of a set of marketing tools designed to help you capture leads. 

These tools include quizzes, calculators, assessments, recommendations, polls, chatbots, giveaways, and surveys:

Outgrow’s drag-and-drop quiz builder is truly impressive. It has more features, controls, and drop-down menus than any other quiz builder on this list: 

Of course, that also means there’s a steep learning curve. So the feature-rich quiz builder will be a plus for some people but a minus for others.

Outgrow comes with 1000 ready-made templates that you can adapt to your own needs. This is a great option if you don’t want to get your quiz up and running with minimal hassle.

You can use the quiz builder to customize virtually every aspect of your quiz. And if you want even more control over the look and feel of your quiz, you can add CSS for advanced design features.

Outgrow offers five main types of quizzes:

• BuzzFeed Quizzes
• Kahoot Quizzes
• Trivia Quizzes
• Product Recommendation Quizzes
• Personality Quizzes

There’s an impressive conditional logic mode, that lets you determine questions based on the user’s previous answer. This makes your quiz more personalized and ensures that the user only sees questions that are relevant to them:

Outgrow gives you powerful built-in analytics that lets you see patterns and drop-off points in the way that people use your quizzes. This information helps you tweak your designs to get maximum conversion rates.

With Outgrow you can embed your quiz in diverse ways, including:

• Email
• Popup
• Adverts
• Sidebar
• Floating rectangle
• Full page
• Inpage
• Chatbot
• Exit-Intent
• FacebookTab

Outgrow integrates with 1000+ third-party tools including all the popular email marketing software. This means you can easily send user information acquired from your quizzes to your preferred marketing platform for audience segmentation.

• Templates: Yes – 1000 templates ready to use
• Types of quizzes: BuzzFeed Quizzes, Kahoot Quizzes, Trivia Quizzes, Product Recommendation Quizzes, Personality Quizzes
• Integrations: 1000+ integrations with third-party CRM software
• Lead capture: Yes – email gate the quiz results with a lead generation form.
• Analytics: Built-in analytics help you identify drop-off points in your quizzes

Outgrow Pricing

Outgrow has four paid plans (prices when paid annually):

• Freelancer Limited – $14 p/month
• Freelancer – $25 p/month
• Essentials – $95 p/month
• Business – $600 p/month

Outgrow offers a 7-day free trial that gives you access to all the features in the paid plans.

YouEngage is a platform that offers a range of tools designed to engage your users at every step of the customer journey. 

One of these tools is the YouEngage Quiz Maker. This is an easy-to-use online builder, with the questions in the left side menu and the control options in the right side menu.

It’s a fairly basic quiz builder compared to Outgrow or Interact, but it does offer branching logic or logic jumps:

Templates are limited to a handful of quizzes with topics such as English Grammar Quiz, E-commerce Beauty Quiz, and Fashion Style Quiz.

You can add an email capture form to your quiz and notify quiz takers of their results.

You get basic analytics showing the number of times your quiz has been taken and the completion rate:

YouEngage integrates with just four 3rd-party platforms: Google Tag Manager, HubSpot, SalesManago, and Zapier. That’s obviously a lot less than the average online quiz builder.

• Templates: Only 5 quiz templates provided
• Types of quizzes: Lead generation quizzes, Product match quizzes, Personality quizzes, Trivia/knowledge quizzes, Assessment quizzes
• Integrations: Google Tag Manager, HubSpot, SalesManago, and Zapier
• Lead capture: Yes – basic email form for lead generation
• Analytics: Very basic reporting (number of times completed plus completion rate)

YouEngage Pricing

YouEngage has three paid plans (prices when paid annually):

• Starter: $19 p/month
• Professional: $49 p/month
• Business: $149 p/month

YouEngage has a free-forever plan with 100 quiz submissions per month (but no logic jumps and no 3rd party integrations). The paid plans all have 14-day free trials so you can see whether it’s right for you before deciding.

Fyrebox is a standalone quiz maker, unlike some of the other quiz makers, which are part of a suite of marketing tools.

The Fyrebox online quiz maker is fairly simple and quite basic compared to some of the others on this list. 

In the wine recommendation template, for example, you get a series of questions, some with Yes/No answers and others with multiple choice answers. 

You then map one of the pre-defined results (called ‘Endings’) to each of the possible answers.

There’s an option to add a contact form where you collect the participant’s contact information – this is how you turn your quiz into a lead generation tool. 

There’s also an option to re-direct the user to specified pages on your website, depending on what result they got from the quiz.

There are 21 quiz templates with topics such as ‘skin care product recommendation’, ‘Where do you want t go next?’, and a ‘wine recommendation’ quiz.

The quiz maker integrates with 15 different email marketing platforms including Drip, SendLane, and Campaign Monitor. This is far fewer integrations than some other quiz makers offer. But for some people, it may be enough.

You can connect Fyrebox to your Google Analytics account but there is no native analytics or tracking provided.

• Templates: 21 quiz templates that you can customize
• Types of quizzes: Product recommendations, Scenario Quiz, Multiple Choice Quiz, True False Quiz, Open Ended Quiz
• Integrations: Integrates with 15 major email marketing platforms
• Lead capture: Yes – you can add a contact form to your quiz
• Analytics: Connect your Google Analytics account to Fyrebox (no proprietary analytics or tracking).

Fyrebox Pricing

Fyrebox has three tiers to its pricing (prices when paid annually):

• Standard: $28 p/month
• Pro: $49 p/month
• Pro (Team): $83 p/month

Fyrebox also has a free plan, which gives you unlimited completions and 100 participants. The paid plans all have 14-day free trials so you can see if the plan is right for you before choosing.

Typeform is another of the top Lead Quizzes alternatives.

This is survey software that also has a quiz maker. You can use the Typeform quiz maker to engage students, generate leads, or promote your brand. 

You can make your quiz from scratch, or you can choose from 400+ visually appealing quiz templates.

The quiz maker includes conditional logic or logic jumps. This allows your questions to change according to the previous answer:

For example, if the user says they like traveling but not backpacking, they wouldn’t see any more backpacking questions.

Typeform also has answer piping – this is the ability to take an answer from one question, like a respondent’s name, and feed it into the next question:

Answer piping makes your forms more personalized and engaging. 

You can bring your Typeform quiz to life by adding gifs, images, and videos.

The Typeform quiz maker integrates with all major marketing tools such as Mailchimp, Intercom, HubSpot, ActiveCampaign, and Slack.

• Templates: 25+ quiz templates in various categories
• Types of quizzes: Product recommendation, lead generation, surveys, and questionnaires
• Integrations: Yes, integrates with 100+ CMS, lead generation, and email marketing apps
• Lead capture: Yes, includes a free lead generation form
• Analytics: Add Google Analytics web tracking code into the Typeform builder to track visitor behavior and demographics.

Typeform Pricing

Typeform offers three plans (prices when paid annually):

• Basic: $25 p/month
• Plus: $50 p/month
• Business: $83 p/month

Typeform also has a free plan that gives you unlimited typeforms. However, it only allows you to collect 10 responses per month, so it’s not a viable alternative to the paid plans.

Woorise is a software company founded in 2016 that creates forms, surveys, and quizzes that help businesses connect with their audiences, collect leads, and close sales.

Their quiz maker has an easy-to-use drag-and-drop builder that allows you to build assessment quizzes, scored quizzes, and personality quizzes.

The quiz builder includes conditional logic so that the questions a user sees will depend on the answer they gave in the previous question:

There’s also a built-in calculator that lets you show different questions based on the quiz-taker’s cumulative score.

You can also hide or show the quiz-taker their results and the corrected answers.

The quiz templates are pretty limited in number (a total of six) compared to some of the other quiz makers reviewed in this article.

There is also an option to automatically send quiz results in real-time when a user submits a quiz entry:

Notifications include all the details of the quiz submissions such as answers, results, scores, and lead information. This is great if you want to turn your quiz into a lead generation tool.

Woorise integrates with dozens of email marketing platforms and CRMs, including ActiveCampaign, ConvertKit, HubSpot, Klaviyo, and Slack.

You also get access to analytics that allow you to track the performance of your quizzes with easy-to-understand tracking data. 

• Templates: Not many (6)
• Types of quizzes: Assessment quizzes, scored quizzes, and personality quizzes
• Integrations: All the main email marketing platforms, such as ActiveCamapign, Mailchimp, and Aweber.
• Lead capture: Yes – you can add a customizable lead form to your quiz
• Analytics: Yes, basic but simple to understand. Tracks your quiz performance.

Woorise Pricing

Woorise has three paid plans (prices for annual payments):

• Basic: $23 p/month
• Grow: $39 p/month
• Pro: $79 p/month

Woorise also has a free plan that gives you unlimited campaigns but only 200 quiz submissions per month (and no integrations or email leads).

Involve is a software company that creates a range of digital tools designed to help turn your audience into customers through personalized interactions at every step of the customer journey.

Their drag-and-drop quiz maker has an interface that will be fairly intuitive to anyone who has used the Elementor page builder. You drag and drop design elements onto the ‘quiz canvas’ from a fixed side menu:

Involve quiz maker allows you to create answer-based outcomes and score-based outcomes. 

Answer-based outcomes are great for personality quizzes and product recommendations, while score-based outcomes are good for trivia quizzes and knowledge test quizzes:

This is an easy-to-use quiz builder. It lacks some of the options and customizations available in other quiz builders. But if you just want to get your quiz up and running with minimal fuss, this may actually be an advantage.

Involve Me quiz maker gives you answer piping, logic jumps, and multiple outcomes.

You can also re-direct users to specific pages on your website, based on the results of the quiz. This works like a buyer funnel and is great for increasing conversions.

A nice feature for marketers, that few other quiz makers offer, is the ability to show coupon codes at strategic points in your quiz.

You can add a lead generation form to your quiz and send quiz-takers automated emails based on the results of their quiz.

There are 39 different quiz templates to choose from and they can all be customized with your company colors and branding.

The quizzes are all fully responsive and work on major CMS platforms including WordPress, Drupal, Wix, and Weebly.

• Templates: 39 different quiz templates
• Types of quizzes: Lead Generation Quiz, Shoppable Quiz, Classroom Quiz, Employee Assessment, Marketing Agency Quiz
• Integrations: Involve Me quiz maker integrates with 26 different platforms, including Constant Contact, Keap, Salesforce, and Zapier
• Lead capture: Yes – send quiz takers emails based on their results
• Analytics: Yes – detailed analytics allow you to display quiz results by question answered, and sort and delete them by choice. You can also identify drop-off points in your quizzes and visualize your conversion funnels.

Involve pricing

Involve.me offers three pricing tiers (prices when paid annually):

• Starter – $19 p/month
• Professional – $49 p/month
• Business – $149 p/month

Involve also has a free plan that gives you unlimited projects with 200 quiz submissions per month.

These seven online quiz makers are all great Lead Quizzes alternatives. 

Some have more features than others, so which one is right for you will depend on what you need it for. These quiz builders vary enormously in complexity. Some have a very basic and simple user interface, such as Fyrebox. Others, such as Outgrow, have a more complex user interface, with many more options.

If you don’t want to spend days learning how to use it, but you do want a full-featured quiz builder, Interact is, in my opinion, the best option. It’s the quiz builder I use on my website.

But they are all good quiz makers and they all have lower-priced plans than Lead Quizzes.