I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.)
And while I enjoy deep work, a few times a year I get the urge to leave my desk and go socialize with other human beings—ideally on my employer’s dime 😉
Conferences are a great excuse to hang out with other content marketers, talk shop, learn some new tricks, and pretend that we’re all really excited about generative AI.
Without further ado, here are the biggest and best content marketing conferences happening throughout the rest of 2024.
Dates: May 5–7
Prices: from $795
Website: https://cex.events/
Location: Cleveland, OH
Speakers: B.J. Novak, Ann Handley, Alexis Grant, Justin Welsh, Mike King
CEX is designed with content entrepreneurs in mind (“contenpreneurs”? Did I just coin an awesome new word?)—people that care as much about the business of content as they do the craft.
In addition to veteran content marketers like Ann Handley and Joe Pulizi waxing lyrical about modern content strategy, you’ll find people like Justin Welsh and Alexis Grant exploring the practicalities of quitting your job and becoming a full-time content creator.
Here’s a trailer for last year’s event:
Sessions include titles like:
- Unlocking the Power of Book Publishing: From Content to Revenue
- Quitting A $200k Corporate Job to Become A Solo Content Entrepreneur
- Why You Should Prioritize Long-Form Content
(And yes—Ryan from The Office is giving the keynote.)
Dates: Jun 3–4
Location: Seattle, WA
Speakers: Wil Reyolds, Bernard Huang, Britney Muller, Lily Ray
Prices: from $1,699
Website: https://moz.com/mozcon
Software company Moz is best known in the SEO industry, but its conference is popular with marketers of all stripes. Amidst a lineup of 25 speakers there are plenty of content marketers speaking, like Andy Crestodina, Ross Simmonds, and Chima Mmeje.
Check out this teaser from last year’s event:
This year’s talks include topics like:
- Trust and Quality in the New Era of Content Discovery
- The Power of Emotion: How To Create Content That (Actually) Converts
- “E” for Engaging: Why The Future of SEO Content Needs To Be Engaging
Dates: Sep 18–20
Location: Boston, MA
Speakers: TBC
Prices: from $1,199
Website: https://www.inbound.com/
Hosted by content marketing OG HubSpot, INBOUND offers hundreds of talks, deep dives, fireside chats, and meetups on topics ranging from brand strategy to AI.
Here’s the recap video:
I’ve attended my fair share of INBOUNDs over the years (and even had a beer with co-founder Dharmesh Shah), and always enjoy the sheer choice of events on offer.
Keynotes are a highlight, and this year’s headline speaker has a tough act to follow: Barack Obama closed out the conference last year.
Dates: Oct 22–23
Location: San Diego, CA
Speakers: TBC
Prices: from $1,199
Website: https://www.contentmarketingworld.com/
Arguably the content marketing conference, Content Marketing World has been pumping out content talks and inspiration for fourteen years solid.
Here’s last year’s recap:
The 2024 agenda is in the works, but last year’s conference explored every conceivable aspect of content marketing, from B2C brand building through to the quirks of content for government organizations, with session titles like:
- Government Masterclass: A Content Marketing Strategy to Build Public Trust
- A Beloved Brand: Evolving Zillow’s Creative Content Strategy
- Evidence-Based SEO Strategies: Busting “SEO Best Practices” and Other Marketing Myths
Dates: Oct 24–25
Location: Singapore
Speakers: Andy Chadwick, Nik Ranger, Charlotte Ang, Marcus Ho, Victor Karpenko, Amanda King, James Norquay, Sam Oh, Patrick Stox, Tim Soulo (and me!)
Prices: TBC
Website: https://ahrefs.com/events/evolve2024-singapore
That’s right—Ahrefs is hosting a conference! Join 500 digital marketers for a 2-day gathering in Singapore.
We have 20 top speakers from around the world, expert-led workshops on everything from technical SEO to content strategy, and tons of opportunities to rub shoulders with content pros, big brands, and the entire Ahrefs crew.
I visited Singapore for the first time last year and it is really worth the trip—I recommend visiting the Supertree Grove, eating at the hawker markets in Chinatown, and hitting the beach at Sentosa.
If you need persuading, here’s SEO pro JH Scherck on the Ahrefs podcast making the case for conference travel:
And to top things off, here’s a quick walkthrough of the conference venue:
Dates: Oct 27–30
Location: Portland, OR
Speakers: Relly Annett-Baker, Fawn Damitio, Scott Abel, Jennifer Lee
Prices: from $1,850
Website: https://lavacon.org/
LavaCon is a content conference with a very technical focus, with over 70 sessions dedicated to helping companies solve “content-related business problems, increase revenue, and decrease production costs”.
In practice, that means speakers from NIKE, Google, Meta, Cisco, and Verizon, and topics like:
- Operationalizing Generative AI,
- Taxonomies in the Age of AI: Are they still Relevant?, and
- Out of Many, One: Building a Semantic Layer to Tear Down Silos
Here’s the recap video for last year’s conference:
Dates: Nov 8
Location: London
Speakers: Nick Parker, Tasmin Lofthouse, Dan Nelken, Taja Myer
Prices: from £454.80
Website: https://www.copywritingconference.com/
CopyCon is a single-day conference in London, hosted by ProCopywriters (a membership community for copywriters—I was a member once, many years ago).
Intended for copywriters, creatives, and content strategists, the agenda focuses heavily on the qualitative aspects of content that often go overlooked—creative processes, tone of voice, and creating emotional connections through copy.
It’s a few years old, but this teaser video shares a sense of the topics on offer:
This year’s talks include sessions like:
- The Mind-Blowing Magic of Tone of Voice,
- The Power of AI Tools as a Content Designer, and the beautifully titled
- Your Inner Critic is a Ding-Dong.
(Because yes, your inner critic really is a ding-dong.)
Final thoughts
These are all content-specific conferences, but there are a ton of content-adjacent events happening throughout the year. Honourable mentions go to DigiMarCon UK 2024 (Aug 29–30, London, UK), Web Summit (Nov 11–14, Lisbon, Portugal), and B2B Forum (Nov 12–14, Boston, MA).
I’ve focused this list solely on in-person events, but there are also online-only conferences available, like ContentTECH Summit (May 15–16).
Heading to a content conference that I haven’t covered? Share your recommendation with me on LinkedIn or X.
Source link : Ahrefs.com
