Staying on top of Google search results is difficult as Search Engine Optimization (SEO) is an ever-changing landscape. It requires a long and complex process. However, one tool that has been gaining traction lately to streamline the process is ChatGPT.
ChatGPT is dominant, and the reasons for dominance are pertinent. It helps experts search keywords, generate schema data, create sitemaps, write meta tags and title tags, form outlines for blog posts, write FAQs, and so on. Everything is done within seconds.
Thus, SEO pros can optimize content, perform off-page activities and get better rankings in search engines faster than ever. Most importantly, they can offer measurable results and track all their efforts.
Benefits of ChatGPT for SEO
- ChatGPT does keyword research
- Conducts competitor analysis
- Creates SEO titles
- Generates schema data
- Gives better opportunities for internal linking
- Creates sitemap & FAQs
- Develops content strategy
- Understands search intent
- Composes analytics reports
- Categorizes keywords based on commercial, information, or navigational intent
Let’s dive in head first to understand what ChatGPT is and then excavate innovative ways professionals use this AI tool for SEO.
What is ChatGPT?
ChatGPT is an acronym for Chat Graphical Programming Tool, launched by OpenAI. It’s a conversational artificial intelligence chatbot that answers just about any question you throw. It can generate text responses on any subject when prompted.
Check How SEO specialists are using ChatGPT for maximum SEO efficiency:
#1. Locating & Providing Relevant Keywords
Professionals are using ChatGPT for researching keywords, generating LSI & long-tail keywords, and customizing and clustering keywords based on the most recent search results, users’ intent, and locations.
Simply,
- Open the chatbot
- Enter a few target keywords
- Wait for it to load a list of related keywords
- Discover related terms to boost traffic
Dive deeper for more details.
Primary Keyword Research
Researching primary keywords with ChatGPT is effortless. This sophisticated technology can provide as many targeted keywords as you want in just a fraction of a minute.
See the below image to understand how it generates keywords related to SEO services.
Screenshot of ChatGPT
LSI keywords
Using LSI (Latent Semantic Indexing) keywords throughout your text aids Google in understanding your website and strengthens its ranking potential. With ChatGPT, you can easily find LSI keywords based on your primary keywords.
In the image below, I’ve generated LSI keywords based on those I already have.
Long Tail Keywords with Commercial Intent
Like primary and LSI keywords, ChatGPT also helps you with long-tail keywords. Take a look.
I’ve got ‘10 long-tail keywords with commercial intent’ in this image based on the primary keyword (SEO services).
Long Tail Keywords with Geographical Modifier
Using Geo-modifiers during your keyword search is helpful for local SEO as it helps you mark your local presence in your area. Search engines have plenty of ranking factors to boost your local business.
Thanks to ChatGPT, which assists in finding long-tail keywords with a geographical modifier in the twinkling of an eye. It is the tool for customizing keywords, especially if you want keyword versions for different cities.
See my input for a list of 10 keywords based on long tail keywords with the geographical modifier near ‘San Jose.’
Intent-Based Keyword Research
This extra value allows you to filter your keywords automatically. It is good to give clear instructions to ChatGPT to perform this task.
For instance,
- Say the tool to search a list of long-tail commercial keywords using any SEO tool.
- Ask ChatGPT to remove any keywords that are not related to ‘SEO services.
- Then instruct it to categorize these keywords into 3 categories (Commercial, Informational, and Navigational) based on their intent.
In my case, I’ve selected keywords from the Keyword planner and fed them to ChatGPT to categorize them into 3 categories – Commercial, Informational, and Navigational.
See the results below.
Note: Ask ChatGPT to provide these keywords in tabular form, and the tool will obey you.
Keyword Clustering with ChatGPT
Keyword clustering is crucial because it allows solid rankings for long-tail keywords, improved rankings for short-tail keywords, higher organic traffic, faster-ranking improvements in the SERPs, and more opportunities for internal linking and building expertise and content authority in your industry niche.
Here is what I told the tool for keyword clustering.
- Act as a keyword clustering tool
- I’ll provide you with a list of keywords.
- You need to analyze and cluster them in relevant groups.
- Reply ‘go’ if you understand.
I copied and pasted the same keyword list, and ChatGPT provided 3 clusters. See the image below.
Note that the more diverse your keyword list is, the more keyword cluster you will see.
#2. Creating Title Tags and Meta Descriptions
Meta descriptions are crucial because they let search engines know what your webpage is about. If search engines read and understand the content of your meta description, chances of ranking your page will be higher.
As SEO pros, you can use ChatGPT to generate meta titles and meta descriptions.
Meta Title:
Use chatGPT to generate unique and SEO-friendly titles.
See some potential titles for my law firm below:
Likewise, you can create a meta title for your article or blog post. Just copy and post the entire article. See the example below.
Meta Descriptions:
Below is the screenshot of the meta description the ChatGPT has written.
3. Creating a Sitemap
Any good website starts with a good sitemap. So I get ChatGPT to create one for an eCommerce website.
I just put the input, ‘create a proposed sitemap for an eCommerce website.’ you’ll be surprised to see the result.
The sitemap for which professionals have to spend a lot of hard work and a good amount of money on resources, ChatGPT did in seconds.
This sitemap provides a clear and organized structure for retail businesses as well as allows users to easily navigate the categories and product pages they want.
Depending on the requirements, this sitemap can be further customized to be more SEO-friendly and industry-centric.
Here’s one example of how ChatGPT provides product descriptions for my eCommerce site.
I just instructed the tool to write 2 product descriptions. However, you can create as many as descriptions depending on your products.
Here’s an example of creating blog post ideas for e-commerce site using ChatGPT.
In a nutshell, the eCommerce SEO strategies with ChatGPT have become more efficient, effective, and hassle-free.
#4. Generating Schema Data using ChatGPT
Adding schema helps the search engine crawl your website better and increase the website’s ranking. It informs Google what your website content is trying to convey. Plus, it helps by converting unstructured data into structured data.
The best is you can create Schema Data using ChatGPT. No doubt, schema data has various forms. But one that is very technical and requires a lengthy process to generate is “Product Type Schema Data.”
It has various options, and filtering them manually is like a hard nut to crack. Follow the below process to generate product-type schema data using ChatGPT.
I provided a page URL of the Lenovo website and asked the tool to provide me with product type-schema data in JSON-LD format.
See.
Here’s one more example.
I told the tool to create a local business schema for my business using placeholders for relevant but missing business information. And the tool performed well.
It just took a few seconds and ChatGPT provided me with solid schema data.
#5. Developing Content Strategy
While ChatGPT doesn’t provide granular plans, it does help you with high-level tactics for content strategy development related to a specific field.
You can ask ChatGPT to outline a content strategy.
Here’s an example of how the tool creates an outline for my blog post about ‘On-page optimization.’
#6. Creating XML Sitemap
An XML sitemap is a file that lists essential pages of your website. It ensures search engines can find and crawl all your pages. Plus, a sitemap helps Google understand your website structure. If you want search engines to crawl every important page of your website, create an XML sitemap.
The best is you can use ChatGPT to generate XML sitemaps and submit them to search engines. This reduces all the hassles.
Check the term I’ve used for creating a sitemap for my law firm.
In addition, you can use chatGPT to analyze competitors’ websites and identify the strategy and keywords they are using to improve keyword ranking and generate more traffic.
#7. Generating & Managing Analytics Reports
Businesses need accurate data to assess the efficacy of their efforts. And ChatGPT unlocks actionable insights. Use it to analyze large amounts of data and identify insights and key trends.
For instance,
Ask ChatGPT, “What are the key trends in our sales data over the past year?”
Plus, you can get new potential keywords to propel you further up the rankings. Use this sophisticated technology to seize every chance and discover a world of ranking opportunities!
In addition, use ChatGPT to manage your SEO project tasks and deadlines. Keep your team informed and on track to meet important milestones and deadlines.
For example,
Ask ChatGPT, “What are the next steps for our current SEO project, and when are they due?”
Final View
ChatGPT is revolutionizing SEO by streamlining workflow and cutting time spent optimizing websites. It saves you considerable effort – possibly hundreds of hours every year!
From researching keywords, creating sitemaps, and generating schema data to analyzing the overall quality of the content, ChatGPT helps you monitor a competitor’s online presence and provides insights into their online activity (social media presence, online reviews, and mentions in the news).
You must give the tool the correct input so it can give the answer you expect. With a wealth of information and data available in seconds, SEO pros can create killer SEO strategies for any business segment faster than ever.
Did I miss any points? Write in the comment box. I’ll add them to this post.
