SEO has changed. Today, businesses want sales and leads from it, instead of just rankings. So, figuring out 5-10 ‘golden keywords’ and bringing them in the majority of your traffic works no longer. It’s worse when it comes to large enterprises that manage thousands, tens of thousands of keywords.
To be precise, C-suites have limited time, limited focus, and massive distractions. Global operations, millions of website pages, products/images – all sorts of things complicate their marketing processes. Result? They focus least on SEO, measuring success and other areas of improvement.
It’s time to keep up with advanced enterprise SEO tools that increase efficiency, eliminate errors and reduce the time involved in managing organic search campaigns. A recent study found that over 70% of enterprises invest in SEO to improve their online visibility and drive organic traffic. So, investing in tools to experience a lightning-fast SEO process is the need of hours.
Benefits of Enterprise SEO Tools
- Enterprise SEO tools let you handle large amounts of data, and manage global operations, millions of pages/websites, etc.
- You can generate in-depth analytics and reports to track your SEO performance over time and identify areas for improvement.
- Conduct complete site audits to pinpoint technical SEO issues, such as duplicate content, broken links, and crawl errors.
- Analyze and optimize website content (on-page optimization, content structure, and internal linking) for search engines.
- Plus, the tools provide automated reports with data in near real-time. You can find the most relevant and high-traffic keywords for content.
- Manage your backlink profiles, monitor competitor backlinks, and discover opportunities for new links.
- Further, the tools integrate with other marketing and analytics tools. So, you can gather and analyze data from multiple sources.
9 Best Enterprise SEO Tools for Use in 2023
| Enterprise SEO Tools | Popular For |
| SEMrush | Site audit, SERP tracker, traffic analytics, backlink checker, content marketing and more. |
| Ahrefs | Backlink crawler, website’s link profile analysis, keyword rankings, and SEO health. |
| MozPro | Spam links checker, spam score checker, DA & PA checkers. |
| Screaming Frog | Improve on-page SEO by auditing common SEO and technical issues. |
| DebugBear | Optimize web performance to improve user experience and rank higher in Google. |
| BrightEdge | Transforming online content into tangible business results, such as engagement, traffic, and ROI. |
| DeepCrawl (Now Lumar) | Crawling websites, analyzing data, monitoring external sites, conducting backlink analyses, and organizing sitemaps. |
| Conductor Searchlight | Creating powerful content for quality traffic to websites and accelerating digital growth. |
#1. SEMrush – Site audit, SERP tracker, traffic analytics
If you’ve got massive data to process, SEMrush is the best tool to help you. This enterprise SEO tool generates organic traffic, tracks keyword rankings, and manages backlinks.
An all-in-one tool for keyword research and a complete site health check-up, SEMRush is also ideal for backlinking, SERP tracking, and competitor analysis. Its Keyword Magic tool is terrific at exploring phrases you may not know you could even rank for.
Features of SEMRush
- Analyzing domain’s backlink profile
- Tracking SERP positions daily
- Finding intent-based keywords
- Analyzing keyword gap
- Checking On-Page SEO
- Doing Competitor Analysis
- Conducting technical SEO audits
#2. Ahrefs – Generate Quality Backlinks
Looking for the fastest backlink crawler? Ahrefs is the way to go. Use it to improve site SEO service performance with backlinks.
Let me tell you that Ahrefs boasts the world’s largest live backlinks index (over 15 trillion), which is updated every 15-20 minutes with fresh data.
Plus, it has a web crawler (AhrefsBot) that can process almost 8-9 billion pages a day. According to Ahrefs, AhrefsBot powers the 12 trillion link database for Ahrefs online marketing tools.
Also, Ahrefs’ SEO analyzer tool analyzes a website for 100+ SEO issues. The insights you get on your domain are phenomenally detailed.
Features of Ahrefs
Ahrefs works as a keyword explorer, content explorer, and offers rank-tracking features. Use it to see links, anchors, linking domains, and the best pages of a domain.
- Check competitors’ top-performing pages of all countries.
- View backlink growth or decline over time.
- Check how much search traffic you’d get to rank #1 for your keyword.
- Ensure whether you can target multiple keywords with one page.
- Group keywords into topic clusters with Keywords Explorer
- See the ranking history of any website for a keyword.
#3. Moz Pro – Optimize Website Page
Moz Pro is ideal for those that require wide capabilities while potentially saving a great deal. Choose this single all-inclusive system and you’ll prevent spending elsewhere. It is an all-in-one suite of SEO tools for keyword research, site auditing, on-page optimization, and rank tracking.
Use Moz Pro to crawl and audit your website(s), discover link-building goals, and explore on-page optimization opportunities, thereby removing SEO complexity. Their unique feature ‘Moz Local’ helps manage local search listings and improve online visibility in local search results.
Features of Moz Pro
- Crawling and auditing site (s)
- Rank tracking
- Backlink analysis
- Keyword search
- Page optimization
- Easy to find link opportunities
- Custom reports generation
#4. Screaming Frog – Crawler for Windows, macOS & Linux
Screaming Frog is a desktop-based website crawler for Windows, macOS and Linux. It checks your website for broken pages and performs fast searches for URLs.
You can use Screaming Frog SEO Spider to identify technical SEO issues, such as missing meta descriptions, broken links, duplicate meta tags, and tags of the wrong length. Use it also to generate XML sitemaps and run complete site auditing.
Features of Screaming Frog
- Find broken links and audit redirects.
- Analyse page titles & meta data.
- Discover duplicate content.
- Extract Data with XPath.
- Review robots & directives.
- Generate XML Sitemaps.
- Integrate with GA, GSC & PSI.
- Crawl JavaScript websites.
- Visualise site architecture.
#5. DebugBear- Be Faster than Your Competition
DebugBear is a grade-one SaaS platform for enterprise SEO to run website speed tests, analyze HTML size, and validate resource hints. The tool automatically identifies website speed in real-time and notifies you of any issues. Plus, it highlights the data required to fix them.
Each test by DebugBear generates a complete Lighthouse report that includes SEO and accessibility data. Use this tool to test your website and see how it can load faster and optimize Google’s Core Web Vitals metrics for higher ranking and more organic traffic.
Features of DebugBear
- Daily/Hourly monitoring
- Unlimited analyses
- API/CI integration
- Unlimited data retention
- Page archives
- Priority support
- Multiple projects
- Custom Dashboards
#6. BrightEdge – Increase Online Visibility
BrightEdge is another enterprise-level SEO tool, featuring a unique proprietary metric called Share of Voice (SOV). It gives an overall measure of the site’s visibility based on local carousels, images, videos, links, and e-commerce signals.
The software removes SEO complexity by letting you prioritize tasks. Even if you have less SEO expertise, you can conduct in-depth competitor analysis and get insights on the pages, inbound links, and page templates that are driving their search rankings success.
Features of BrightEdge
- Customized Reporting, & Forecasting
- Keyword, Competitive Recommendations
- Content Performance Recommendations
- Search Opportunity Forecasting
- ContentIQ (an advanced site auditing solution)
- Backlink Management
- Content-Centric Marketing
- Local, Global, and Mobile Content Performance
- Integration (API, Adobe, Google Analytics, Magestic & Moz
#7. DeepCrawl (now Lumar) – Crawl Many URLs Simultaneously
Rebranded as Lumar, DeepCrawl is a comprehensive website crawler that can run multiple crawls simultaneously and uncover SEO issues. The tool helps you understand your site’s staging environment, identify technical SEO issues, optimize website content for search engines and outrank your competitors.
With this powerful tool, you can ensure optimal technical performance and improve the site’s indexability and user experience for SEO purposes.
Features of DeepCrawl
- Crawl multiple URLs simultaneously
- Monitor trends between crawls.
- Identify patterns sooner.
- Collaborate with shared tickets & reports.
- Customize your reports with branding.
- See granular data for any URL on your website.
#8. JetOctopus
JetOctopus is a full-service SEO website crawler and auditor. Popular for its fastest crawling speed, it can crawl your website without paralyzing your PC or page volumes. Use it to crawl duplicates, 404 errors Hreflangs, low page speed, orphan pages, DFI and more.
With JetOctopus, you can get valuable on-page data for every URL and improve SEO performance.
Features of JetOctopus
- Crawl your website.
- Dive deep in big data easily.
- Integrate your logs with just 2 lines of code.
- Integrate Google Search Console
- Control the “health” of your site.
- Watch SEO experiments within the bot’s perception, impressions and SEO visits of end users.
#9. Conductor Searchlight
Conductor Searchlight is another enterprise-level SEO tool that is useful for keyword research, content optimization, and rank tracking. It offers a unique feature called Insight Stream, which provides real-time insights into the performance of enterprise websites in search engine results pages.
Features of Conductor Searchlight
- Research keywords & competitors
- Uncover customer intent.
- Create winning content.
- Optimize site health.
- Track keywords rankings.
- Measure SEO impact.
Choosing the Right Enterprise SEO Tools
Investing in an enterprise SEO tool can be a significant investment, especially for retailers or e-commerce brands with millions of images, SKUs or product pages. Choose the right toolset to increase ranking, improve online visibility, and drive organic traffic to your websites. The nine tools discussed in this article help large enterprises optimize their websites for search engines and outrank their competitors.
Before choosing any of them, consider what you want from your website and check the features accordingly. Combination of these tools become a fundamental part of your SEO strategy because they help your in-house teams take decisions with data. However, if you chose to outsource your SEO execution either on a Pay for Performance model or a monthly subscription model – even having a single tool might serve the purpose.
