Advanced SEO Share #1
Refining Keyword Density for Authority
Keyword density, the measure of how often a target keyword appears in your content, is a fundamental SEO concept. In advanced SEO, it’s not just about frequency; it’s about strategically enhancing your content’s authority.
For example, consider an articleabout “portraits.” To attract users searching for portrait-related content, demonstrate deep subject matter expertise. This is where advanced keyword density comes in. Instead of simply repeating “Seattle Portraits,” support it with a variety of related terms to boost visibility:
Location + Service:
Seattle family portraits
Seattle headshot portraits
Seattle wedding portraits
Seattle pet portraits
Style Modifiers:
Seattle natural light portraits
Seattle modern headshots
Seattle vintage glamour portraits
Seattle candid portraits
Adding descriptive terms like “modern” or “family” to “Seattle portraits” significantly improves search result visibility, creating a network of related terms that signal authority to search engines and users.
