LinkedIn has evolved from a job site to a vibrant social platform where professionals build their personal brands and connect with like-minded individuals. Exciting new features have been introduced to help you create a standout profile and make meaningful connections. Let’s explore LinkedIn’s latest offerings and get ready to take your professional presence to new heights!
- Creator Mode: Transform your profile and expand your reach by enabling Creator Mode. Gain followers, showcase your best work, and be featured as a suggested creator. Your content takes centre stage, empowering you to curate a personalised and engaging profile that captivates your audience.
- Creator Analytics: Dive into advanced analytics to gain insights into how your content performs on LinkedIn. From content performance tracking to audience demographics, these analytics provide invaluable information to refine your content strategy and engage your audience effectively.
- LinkedIn Live: Go live and engage with your LinkedIn community in real-time. Host meaningful conversations, share insights, and strengthen connections beyond the realm of comments. LinkedIn Live offers a unique opportunity to foster authentic engagement and deepen your professional network.
- Newsletters: Qualified creators can launch their own newsletters, allowing you to share valuable insights and updates with your subscribers. Keep your audience informed, spark meaningful discussions, and establish yourself as an industry thought leader.
- LinkedIn audio events: Join audio-only conversations on specific topics, akin to participating in a podcast. This immersive experience allows you to engage in rich discussions and collaborate with professionals in your field, amplifying your expertise and expanding your network.
- Collaborative articles: Contribute to AI-generated collaborative articles curated by LinkedIn’s editorial team. These posts foster engagement, offer educational resources, and provide a platform to showcase your expertise alongside other industry professionals.
Exciting upcoming features in 2023
- AI-powered experiences: LinkedIn is harnessing the power of AI to enhance your profile and job search. Look forward to personalised writing suggestions, AI-powered job descriptions, and improved messaging capabilities.
- Top skills visibility: Soon, you’ll be able to highlight your top skills directly in your “About” section, ensuring employers easily recognise your strengths and expertise.
The content that people can’t get enough of!
Want to post content that gets lots of traction? Here are some content ideas to captivate your audience!
- Thought leadership articles: Share your industry insights, trends, and analysis through well-crafted articles. Establish yourself as a thought leader by providing valuable information, thought-provoking perspectives, and actionable tips. Engage your audience with content that showcases your expertise and sparks meaningful discussions.
- Video content: Leverage the power of video to deliver engaging and visually compelling content. Create short informative videos, tutorials, interviews, or behind-the-scenes glimpses into your professional life. Videos have a higher engagement rate and can help you connect with your audience on a deeper level.
- Interactive polls and surveys: Encourage your connections to participate in interactive polls or surveys related to industry trends, challenges, or upcoming events. This not only generates engagement but also provides valuable insights and facilitates meaningful conversations within your network.
- Infographics and visual presentations: Condense complex information into visually appealing infographics or presentations. Use eye-catching visuals, charts, and graphs to present data, statistics, or key takeaways from industry reports. This type of content is easily digestible and highly shareable, increasing your reach and visibility.
- Career advice and tips: Share your knowledge and experiences by providing career advice, professional development tips, or mentorship insights. Help others navigate their professional journeys and offer actionable strategies for success. This type of content positions you as a valuable resource and fosters connections with like-minded professionals.
- Case studies and success stories: Highlight real-life examples of how you or your organisation have achieved success in your industry. Share compelling case studies that demonstrate your expertise, problem-solving skills, and the positive impact you’ve made. These stories inspire and build credibility for your personal brand.
- Engaging personal stories: Connect with your audience on an emotional level by sharing personal stories related to your professional journey, challenges you’ve overcome, or lessons learned. Authentic and relatable stories create a genuine connection and inspire others to share their experiences as well.
Remember to tailor your content to your target audience, use relevant hashtags, and engage with your connections through thoughtful comments and responses. Stay consistent, provide value, and keep adapting your content strategy to align with the evolving landscape of LinkedIn.
Social media marketing services designed to make you shine!
At Digital Freak, a leading small business marketing agency in Melbourne, we’ll help you stay ahead of the curve with LinkedIn’s cutting-edge features and upcoming releases. Our team crafts the content you need to expand your professional network, gain valuable insights, and unlock new opportunities for growth and success. From videos and infographics to articles and thought leadership content, we do it all.
