Emirates Pride approached us with a clear objective: double their monthly PPC revenue from $5,445 to $10,890 while maintaining a Return on Ad Spend (ROAS) above 300%. Despite running basic PPC campaigns, they struggled to generate significant traction, limiting their growth. With high ambitions but modest PPC results, they turned to us to take their paid search efforts to the next level.
In just six months, we exceeded all expectations. By leveraging Performance Max campaigns, Dynamic Search Ads (DSAs), and a robust remarketing strategy, we increased revenue by 53%, boosted conversions by 26%, and achieved a 405% ROAS—proving that smart PPC management can turn a struggling channel into a thriving revenue driver.
HOW WE DID IT
- Launched Performance Max campaigns to maximize reach and ad performance across networks.
- Implemented Dynamic Search Ads to target auto-generated headlines and landing pages.
- Utilized customer list remarketing campaigns to re-engage existing customers.
- Segmented campaigns by language and region, focusing on both English and Arabic audiences.
- Optimized ad creatives and landing pages to improve user engagement and conversion rates.
Our first task was to set up a robust Performance Max campaign to reach as many relevant users as possible. By targeting custom audience signals, including in-market shoppers for perfumes and beauty products, we ensured that Emirates Pride’s ads were served to users most likely to convert. We also ran Dynamic Search Ads (DSAs) to capture traffic from relevant search queries not covered by traditional keyword campaigns, increasing overall reach.
To boost conversions further, we implemented remarketing campaigns using Emirates Pride’s existing customer data. We segmented audiences based on engagement levels, creating tailored ad copy and creatives to drive repeat purchases. Additionally, we optimized landing pages and ad creatives, focusing on engaging imagery and clear calls to action that resonated with the brand’s luxury positioning.The success of the campaign demonstrates the power of targeted, data-driven PPC management in achieving significant revenue growth.
“We wanted to use PPC as our competitors were using it. The campaign was fairing fairly well however we needed expertise to push the campaign further. When we enlisted the help of SEO Sherpa, we were very impressed with the knowledge and experience they had. We listened to their advice and allowed them to take full control of the campaign and it paid off. Our revenue increased by more than 50%, and the team was very happy with this.”
Ahmed Hussain
Marketing Manager
Emirates Pride PPC
