Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute.
Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand trends and actionable recommendations to drive more clicks and sales.
How it works:
- Performance insights: Understand what’s driving success in your campaigns and where improvements can be made.
- Demand trends: Stay ahead by spotting shifts in consumer interest at the category level.
- Actionable recommendations: Get tailored suggestions for boosting your return on ad spend (ROAS), including tips on pausing underperforming categories and optimizing top-performing ones.
What to watch out for. Some advertisers wonder whether Google will correctly categorize products.
First seen. This update was first brought to our attention by Aleksejus Podpruginas on LinkedIn:
Bottom line: These insights could help you fine-tune your strategies and possibly outpace the competition, all from the convenience of the product page.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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