Google Ads is updating its ******** and games policy U.S. country-specifics.
Starting February 8, Google will start accepting and running sports ******* ads from certified, state-licensed entities with certificates of compliance in North Carolina
You must apply for certification to be eligible to promote these ads.
Why we care. Advertisers who want to run sports ******* ads should apply for certification, without it, promoting their campaigns will not be possible.
When to apply. Starting now, advertisers wanting to promote online ******** content in North Carolina can apply for certification.
Certification. To obtain certification, follow these steps if you meet Google’s policy and country-specific requirements:
- Privately-licensed operators: If you are based in one of the countries where Google permits online ******** content, fill out the online ******** application form in the Google Ads Help Center. Providing all the requested information will help prevent delays.
- State-run entities: If you operate in one of the countries where Google allows only state-run entities, use this form. When completing the form:
- In ‘Summary of the issue’: Note that you’re requesting certification to advertise as a state-run ******** entity, and provide your website URL.
- In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group.
- Social ****** game operators: Use this form to submit your website URL or app, Google Ads customer ID, and the country group you are targeting.
You must submit a separate application form for each country you want to target.
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See terms.
Deep dive. Read Google’s announcement in full for more information.
Source link : Searchengineland.com
