Google Ads has confirmed it is experiencing a technical issue impacting a “significant subset of users.”
The problem is specifically affecting spending controls and the delivery of active campaigns on the platform.
A Google spokesperson has confirmed that the matter is being investigated and is hoping to provide an update detailing when the issue will be resolved later today.
Why we care. Advertisers can rest assured that if they are experiencing problems, like ads being disapproved, that they have not done anything wrong and a fix is on the way.
Expected update. Google said it was hoping to provide an update at 6am EST, but noted that this resolution time is an estimate and may change. The platform has yet to provide any additional updates regarding a fix.
The issue started impacting users yesterday at approximately 11.47pm EST, according to Google.
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What has Google said? A Google spokesperson said in a statement:
- “We are aware of an issue affecting serving/spending for campaigns running on Google Ads.”
- “This is an acknowledgement note to assure you that the issue is being actively investigated.”
Deep dive. Visit the Google Ads Help Center for more information.
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About the author
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
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