Google Ads updates ******** and games policy

The Google Ads ******** and games policy United States country-specifics has been updated.

From January 4, the platform will accept and run ads for sports ******* from state-approved entities in Delaware.

Why we care. Eligible advertisers who want to run sports ******* ads in Delaware will need to apply for accreditation.

Certification. To obtain certification, follow these steps if you meet Google’s policy and country-specific requirements:

• Privately-licensed operators: If you are based in one of the countries where Google permits online ******** content, fill out the online ******** application form in the Google Ads Help Center. Providing all the requested information will help prevent delays.
• State-run entities: If you operate in one of the countries where Google allows only state-run entities, use this form. When completing the form:
  • In ‘Summary of the issue’: Note that you’re requesting certification to advertise as a state-run ******** entity, and provide your website URL.
  • In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group.
• Social ****** game operators: Use this form to submit your website URL or app, Google Ads customer ID, and the country group you are targeting. 

You must submit a separate application form for each country you want to target.

Deep dive. Read Google’s announcement in full for more information.