Google rolled out version 202408 of its Ad Manager API, introducing new capabilities for advertisers and publishers.
Why we care. The update enhances contextual targeting options and provides new tools for managing and analyzing ad supply chains, potentially improving ad relevance and transparency.
Key features:
- Contextual targeting: Advertisers can now use ContentLabelTargeting and VerticalTargeting for more precise ad placement.
- Supply chain diagnostics: The new AdsTxtService allows reading of Multiple Customer Management (MCM) supply chain diagnostics.
- Updated reporting: The VIDEO_PLACEMENT_NAME dimension has been replaced with VIDEO_PLCMT_NAME, aligning with the latest IAB definition.
What’s next. Advertisers and publishers using the Google Ad Manager API should review the full release notes to understand all changes and potential impacts on their operations.
Bottom line. The v202408 update is now live, offering new tools for more targeted advertising and improved supply chain management in the digital ad ecosystem.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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