Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this access on Sept. 23.
Why we care. Auction Insights provides critical competitive data, helping advertisers understand their performance relative to competitors in the same auctions. The removal of these fields from Looker Studio will require advertisers to adjust their Looker reports and strategy tools, and revert to getting the competitive metrics they want to see in Google Ads.
Fields impacted. Affected fields include Auction Insight metrics such as Domain, Average Position, Impression Share, Outranking Share and several others critical for competitive analysis.
Action needed: Advertisers should proactively remove these fields from their Looker Studio reports and charts to prevent disruptions. Failing to do so could result in broken reports, impacting the ability to track and optimize ad performance effectively.
Yes but. Advertisers shouldn’t worry here – Google has not said Auction Insights will go away. You can still access all the competitive analysis metrics in Google Ads.
Bottom line: With the removal of Auction Insights from Looker Studio, you will need to find alternative ways to track competitive performance metrics and adjust Google Ads reporting strategies.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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