Google Search Console Performance Reports Changes Job Listing and Detail Pages Metrics

Google has updated its Search Console performance reports to change how it evaluates impressions and clicks metrics with job listing and detail pages. Google said nothing has changed with how it ranks or displays job listings and detail pages, but the metrics within these reports may change because Google has changed how it tracks clicks and impressions.

Google posted that these changes went into effect on January 9th for the search results page. Google explained, “Search Console has changed the way it evaluates and counts impressions and clicks for job listing and detail pages.”

This means that “you may see an increase in clicks and impressions for your job pages,” Google added. It’s important to note that if you see an increase in your clicks or impressions in these performance reports, it does not necessarily reflect actual growth, but “rather that Search Console is more accurately reporting the number of impressions and clicks across the various job experiences in Search,” Google explained.

How does Google Search Console report on those clicks for job listings and detail pages? Google explains that over here:

List view metrics:

If a list view item has multiple providers, only the first provider is shown. For example, if a job is available through 3 different agencies, only the first agency in the provider list is shown (and gets an impression) in list view. In list view, only one provider is shown for each list item. This is the URL credited with the click, impression, and position.

Details view metrics:

• Click: Clicking a provider in the details view counts as a click only for the selected provider. Details view can show multiple providers, but the user must choose only one.
• Impression: All providers listed in the details view get an impression, no matter how the user got to the details view. A details view can be opened in the following ways:
• Position: The position of the provider in the list of providers for this item.
• URL: The URL of the provider is credited with the metric.

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