Google is testing a new search snippet feature titled “mentioned in.” This feature adds a new section to a search result snippet that lets the searcher expand and see the websites on which this site is also mentioned.
What it looks like. Here is a GIF of it in action provided by Brodie Clark:
You need to click the arrow-down to expand the feature to see the carousel of sites that the search result is mentioned in. Then you can slide through a carousel of sites that this website is mentioned in.
Note that Google is also testing this without the arrow-down drop down, where it is open by default. Here is a screenshot from Crystal Carter without the dropdown:
Why we care. This feature seems to help searchers trust and validate the search result snippet by giving the searcher more information about if other reputable websites mention the site.
This seems to be a limited test and it reminds me of the goal Google has with the about this result feature. I do wonder how many searchers will actually spend the time clicking the arrow to see more details but that is why Google tests these features.
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About the author
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.
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