Google may be displaying the X (formerly Twitter) carousel in the search results less often for news related topics. A report from Newzdash shows the X carousel is showing up for about 12% of queries, when earlier this year it was showing for closer to 27% of queries in Google Search.
John Shehata from Newzdash notified me of this on X – he said, “Google’s **** for Twitter Carousels in trending news searches seems to be cooling off. Newzdash data reveals a drop in Twitter Carousel show rate in Google Mobile SERPs from 22% to 12% since mid-April for trending news keywords in the US. He also said Semrush is showing even a bigger drop in Twitter organic traffic from Google.” “Is this a sign of shift in user preferences or or Google’s focus on other SERP features,” he asked.
Here is the chart from Newzdash:
Here is the chart from Semrush:
When I look at the generic Twitter carousel report in Semrush, I don’t really see a drop off – but this might not be for news specific topics:
RankRanger/Similarweb does show a bit of a drop off:
Have you noticed this?
Forum discussion at X.
Source link : Seroundtable.com
