Google may be testing showing longer-form justifications in the Google local results. In the example below, provided by Miriam Ellis on X, it showed a more extended description/justification provided by Yelp.
The “The 25 most photographed restaurants in Greater Cleveland, according to Yelp” is the justification part of the snippet.
As a reminder, Google was testing justifications in 2020 and then it officially went live in 2021.
Have you seen this before? It seems most Local SEOs have not.
Forum discussion at X.
Source link : Seroundtable.com