How to verify your Google Business Profile in 2023

What letter would you be happier to get: an acceptance letter from Hogwarts or a letter from Google? Everyone loves the wizard world, but if you’ve been waiting for your Google Business Profile verification code, chances are you’re more excited to see that nestled inside your envelope instead.

Now, the process can seem pretty straightforward at first glance because Google will give you clear instructions on how to verify your listing. But after taking a closer look, you’ll see that there’s much more to it. Many people struggle to verify their listing due to various reasons, such as losing postcards, not receiving them at all, and missing obvious points, eventually struggling to find any solution. 

In this article, we’ll go over every possible way to verify your listing, look at all the hidden pitfalls that you may face in the process, and then show you where to seek help in case you experience any difficulties.

Why verifying your GBP listing is so important

The first and most important reason for GBP verification is simple: you won’t be able to manage your business information in Search, Maps, and other Google properties unless you verify it. Google has to confirm the physical location of your business and check whether you’re authorized to own a listing. 

Moreover, GBP signals (including proximity, categories, keyword in business title, etc.) make up 25% of all ranking factors in the Local Pack. This means that if you have a GBP listing, your chances of appearing in the Local Pack are much higher than if you focus solely on ranking factors like links, reviews, citations, etc. This is why it’s important to take control of the information included in your GBP profile. 

If you’re looking for a reliable way to track your rankings down to the zip code level, consider using SE Ranking’s search engine position tool. Also, the platform’s newly released Local Marketing Module lets you monitor and manage your business listings and provides insights into the performance of your Google Business Profile. We’ll describe this feature in more detail later on (in the last section of this article). Make sure to read all the way to the end if you don’t want to miss important details about this feature. 

Another reason why having a GBP listing is crucial is because, according to Google, verified businesses are twice as likely to be considered reputable by users. GBP profiles look more consistent and trustworthy when they’re optimized and edited by the actual owner. 

Finally, verifying your business can protect it from anyone trying to pose as a representative of it and claim the listing as their own. This is a basic example of fraud, so make sure you’re aware of such cases.

Do verified GBP profiles look different?

A verified Google Business Profile has a blue checkmark badge with the text, “You manage this Business Profile,” below the business’s name, indicating that Google has verified this profile as an authentic representation of the business.

Keep in mind that only the account manager of this verified profile, and only when logged into their account, can see this tick. Regular searchers who browse business profiles in search won’t see it.

How to check if your listing is verified

If you want to check the business that is associated with your own Google account, you can use a special tool from Google.

Just sign in with your Google account and choose the business you want to check to see its verification status.

Another way of checking GBP verification is to do it manually from the search results. 

If your business listing was created by someone else and you want to claim it as your own, using this method will be especially helpful. 

From here, you’ll need to Google the business’s name and take a look at the Knowledge Graph. 
If you don’t see the “Own this business?” option right next to the “Suggest an edit” button, the GBP listing shown has already been verified.

But if you can see that your business listing isn’t verified, now is the time to do it. You’ll have to claim it first, which you can do manually from the search results. Here’s how:

Claiming an existing GBP listing

1. Click the “Own this business?” button.

2. Then click the “Manage now” button, as shown below.

3. At this stage, you’ll need to verify your business. 

There are 7 Google Business Profile verification methods, but the system chooses the most suitable verification approach for your company, and you can’t change it. For the business used in this example, Google has determined that mail verification is the most appropriate method.

Who can claim or verify GBP listings?

Only the business owner has the right to claim or verify a GBP listing. If you don’t own the business that you want to verify, you need to ask the business owner to complete the sign-up process first before verifying the listing. 

Note! You can request ownership of a business listing even if it’s already verified by another person. Here is a detailed guide by Google on how to do it.

The 7 ways to verify a Google Business Profile listing

Google’s various business verification methods largely depend on the nature of the business and the area where its located. Google will select a list of options for each business that cannot be altered.

Let’s analyze all the possible GBP verification options and see how they differ from one another. 

After registering or claiming a business, Google will offer you ways to verify it. 

The system will make its offer in one or several of the following ways. If you only get one option, you can’t change it, but if you see several of them, you can choose the way that works best for you.

1. Postcard

This is the most frequently used way to verify a business. Postcards not only let Google know exactly where the business is located but that it does, in fact, exist. 

The delivery process typically takes up to two weeks depending on the region, but it can sometimes take longer.

Keep in mind that the verification process will take much longer if you change your business information (business name, address, category, etc.) before it is verified. You should also avoid requesting a new code because Google will have to cancel the original code in the postcard and send a new one, thereby prolonging the process. It’s also important to note that Google won’t send any verification letters to PO boxes.

So to get started with your postcard, fill in your business address and name, and hit the Post button.

And of course, make sure your address is correct.

Next, you will see a pop-up saying that your postcard is on its way:

Once you have the postcard with its 5-digit verification code, log into your Google Business Profile, select the business you want to verify, and click “Verify now”. 

Finally, enter the code you received from Google into the appropriate field.

GBP community members mentioned how frequently their first attempt to get a verification code was unsuccessful and that they were only able to succeed after the second or even third attempt. If your postcard is missing or got lost, you can request a new code by signing into your Google Business Profile, going to the verification code page and clicking the blue “Post again” link. 

Also, letters like these can often be mistaken for junk and get thrown away, so you might want to hold off on cutting the red tape and let everyone at your company (or even building) know that you’re waiting for the verification letter from Google.

2. Phone or SMS

Some, but not all, businesses will have the option to verify their GBP listing by phone. If this option is available to you, consider yourself lucky, as this process only takes a few minutes. 

You can choose the calling option or have a text message sent to your phone. The system will send you a 5-digit code for you to enter into the code field. Use your actual phone number, as you will need it to directly answer calls (you can’t use Interactive Voice Response systems) or receive texts.

The verification process on your phone consists of several simple steps:

• Open your Google Business Profile 
• Click Get Verified 
• Choose language
• Select the preferred verification method: Phone or SMS
• Answer the call or open the SMS to get the code
• Enter the code into your profile

Unfortunately, the GBP community forum has several real life stories involving fraudulent calls made by people who claim to work at Google. Here is a guide from Google on how to identify suspicious calls.

Keep in mind that during the verification call, Google will never:

• Charge you for any GBP listing-related services
• Ask for your passwords, verification codes or any other personal information
• Offer to improve your GBP listing

During the verification call from an actual Google representative, you’ll only need to listen for your verification code and write it down for future use.

3. Email

If your business is eligible, you’ll see the “Verify by email” option after beginning the verification process.

Before clicking “Verify now”, make sure that the email displayed on the verification screen is correct and that you have access to it. 

After that, open your inbox and find the email from your Google Business Profile. A verification code and a link to the GBP page where you can activate it are both included in it.

4. Instant verification

Another great option that business owners can take advantage of is instant verification. Choose it if it is one of the suggested options because it lets you verify your listing in a flash. Why wait for a postcard when you don’t have to?

According to Google, if your site has already been verified in Google Search Console, then you qualify for instant verification. This means you won’t see the “Get verified” button and can start working with clients on your profile and content right away. If you create your GBP profile first before adding your website to GSC, you’ll see the “Get verified” button. It may instantly verify your profile once you click on it.

Keep in mind that using GSC doesn’t guarantee instant verification of your GBP. Google has the discretion to give you this verification option or not. 

The real issue here is how much trust Google thinks it can place in your business. If you own a new business or one that has little online presence, getting your business verified instantly is highly unlikely. In such cases, sending the postcard is the best way for Google to check your business. 
To use instant verification, sign into GBP using the same account you use for Google Search Console.

5. Bulk verification

This option is accessible for businesses that need to verify more than 10 locations of one business at once. You might be qualified for this, for instance, if you own a pizza chain with 25 locations.

After signing into Google Business Profile manager, follow the next steps:

• Create a group for your business locations
• Add businesses to this group (transfer ungrouped locations, manually add businesses one by one, or upload a spreadsheet with business details)
• Click “Get verified” next to one of your locations
• Choose “Chain”
• Fill in all the required information
• Submit the verification form 

When verifying multiple locations at once, ensure that:

• Your business isn’t classified as a service-area.
• Your spreadsheet doesn’t contain errors (assuming you choose this option for importing locations).
• You don’t have duplicate, suspended, or disabled profiles among your 10 locations, as they don’t count. 

Note! It can take up to a week for Google to review and check your form.

6. Live video call

If your business qualifies for the video call verification option, using it shouldn’t be a hassle.

Video call verification is done via video chat with a Google specialist. To get started, click ‘Get verified’ next to your profile, choose Video call, and then hit the Next button. At this point, you’ll need to select your language and click the Start Call button. This will take you to a text chat with the next available representative, who will assist you in joining a video call on your device.   

If you have a storefront business, a Google representative may want to check your workplace, logo, equipment, public space, non-sensitive business documents, and even meet a couple of your employees or clients.

If you own a service area business, you might be required to show your branded work vehicle, license plate, and the tools you use to provide your services. Make sure you can showcase your business in a positive light and prove your ownership before the video call even begins.

One more thing to consider is that you should plan your video call during the appropriate support hours for your region and language.

7. Video recording

If Google gives you the option to verify your business profile on Google using video recording, consider making a short video to show off your business, to confirm that your business’s location exists, as well as prove that the person requesting the verification (you) is authorized to manage the listing.

Before proceeding to verification, plan your video recording. You’ll need to record a 360-degree view of the interior and exterior of the business’s location, including the storefront, the street view, and the signage. Additionally, you must display your equipment, marketing materials, employee-only areas, and items.

Once you have a plan set in place, click on the Get verified button and choose Capture video. Next, record your video and upload it to the system. Google will review your request, which can take up to 5 business days, and if everything is okay, you’ll be granted verification. If your video doesn’t work, the Get Verified button will appear again, and you can try recording a new video or choose another option instead.

You can also delete the video at any time.

Most frequently asked questions about Google Business Profile verification

We mentioned above every possible way to verify your GBP listing, but the verification process doesn’t always run smoothly. Since there are several things that can go wrong, we examined the most common profile verification issues to help you clarify what to do if you ever encounter any.

What should I do if I can see my business listing in search, but it doesn’t have anything to do with me? 

You can claim the already existing listing, as we described earlier in this article, and verify it to manage the information about your business.

What if the proposed verification method doesn’t suit me?

Unfortunately, you can’t change the verification method. Google offers what it thinks is most suitable for your business. The system considers your business type, business category, public information, region, support hours, and other factors. We recommend trying to use the method suggested by the search engine. If you fail to verify your profile after several attempts, you can contact the support service and describe your problem (We’ll provide you some helpful links related to this in the next section).

What should I do if there’s a queue for video call verification?

If there are no free representatives, you can contact the GBP Help Center. They usually respond within 24 hours. A representative may ask you for more details. 

How do I verify my Google business without an address?

Google’s guidelines for representing your business on Google state that “if your business either has a physical location that customers can visit, or travels to customers where they are, you can create a Business Profile on Google.” The document also notes, “Brands, organizations, artists, and other online-only businesses aren’t eligible for Business Profiles.” Based on this, businesses that don’t have a physical address or service area can’t create and verify their business profiles.

Also, some companies without a physical address may try to rent P.O. Boxes to have an address for legal reasons. When verifying their Google Business Profiles, they may attempt to use their P.O. Box address to receive a verification postcard. It’s important to note that Google forbids this behavior. The purpose of a Google Business Profile is to represent precise physical locations or businesses in a given service area, not remote locations like a P.O. Box. Verifying such a listing is impossible, and even if someone managed to do it,  their account would likely be suspended.

How do I verify my Google business with multiple addresses?

If you have at least 10 locations for one business, you can request bulk verification, as was described earlier in this article. This is the easiest option because you don’t waste time verifying each location separately. Alternatively, you may be eligible for instant verification, but it’s up to Google to decide whether to offer this option to you. If you have less than 10 locations for one business, you’ll need to verify them separately using the verification methods provided by Google.

What do I do if my verification postcard never arrived?

Occasionally, postcards can get lost in the mail or you may have specified the wrong address. In the latter case, you can correct your address and request a new postcard. If the address is correct and a new postcard still doesn’t arrive within the expected two-week timeframe, you can contact the Help Center (we provided a link to it in the coming section). Once you’ve chosen your business, select the “Postcard” option and then “Fix postcard issue.” From there, choose the option that best describes your problem. The Help Center will then review your request and contact you to help resolve the problem.

How to verify a Google Business Profile without a postcard?

You can only verify GBP without a postcard if you were offered a different verification method. Google may occasionally present you with several options for verification and ask you to choose one. In this case, you can select any of the proposed methods, but, if you only receive one way to verify your account, such as via a postcard, you must use that method. If, for some reason, this method doesn’t suit you, but the system doesn’t offer any other options, you can contact the Help Center for assistance. They may (or may not) offer you another verification method. 

Can I verify my profile via My Business Providers, Product Experts, and Local Guides?

You can only verify your business profile using the options provided by Google, and you can’t change them. Although there are Google partners such as My Business Providers, Product Experts, and Local Guides, their functions are limited and don’t include profile verifications. However, they may be able to offer you additional information and insights about your Google Business Profile. 

Will my GBP get verified faster if I send several verification requests?

No, it won’t. Sending multiple requests for the same Google Business Profile will only delay verification. If you requested a verification code and didn’t wait long enough to get it before requesting a new one, the first code will be deactivated. This means that you would be wasting time waiting for the first code and would still need to wait for the new one. What’s more, multiple verification requests for the same GBP could raise suspicion.

Need help getting verified?

If you’re still facing difficulties after trying all of the methods above, here are a few useful links:

GBP Help Community 

For most GBP issues, you can get in touch here to get answers from the experts. 

GBP Twitter Support

To contact GBP support on Twitter, send a Tweet or direct message to @GoogleMyBiz.

GBP Help Center

If you’re experiencing any verification issues, you can fill in this form to get instructions from Google on how to fix them.

General guidelines

If you have general questions about representing your business on Google, read these guidelines.

Overview for agencies

If you are an agency and are managing your client’s business profiles, read this overview to get more details.

Third-party policies

If you are an agency or using an agency’s services to manage your business profile, read these rules.

I finished the verification process. Now what?

Now that your Google Business Profile verification is complete and your listing is visible in Google’s search results, it’s time to start monitoring its performance. SE Ranking’s new Local Marketing tool has got you covered. You can use it to:

• Track how well your GBP ranks on Google Maps
• Get notifications about issues with your GBP
• Manage GBP and other listings data in one place
• Manage and respond to reviews 
• Get important statistics on your GBP
• And more

To get more data on your company’s GBP, choose the Local Marketing tool at the top horizontal navigation bar and go to the Google Business Profile tab.

In this tab, you’ll find all the essential data on your business profile performance, including: 

• The platform and devices that users used to find your profile
• The ratio of times users on desktops and mobile devices see your profile on Google Maps vs. Google Search.

• The frequency with which users view your profile in Google Maps and Google Search over various timeframes (seven days, one month, three months, half a year, a year, or during all time available).

• The cumulative number of times your GBP was shown to users in search results.

• Keywords for which your company profile appears in search results. You can view keyword stats over a three-month period, half a year, or a year, and export them for further analysis.

• The cumulative number of times users have accessed your website from its GBP.

• The number of times users requested directions to your location from your GBP.
• The number of times users called your company by phone from your GBP.

SE Ranking presents all of this information in convenient graphs, tables, and charts, which helps you analyze the progress of your company’s GBP more effectively. This can also help you better understand:

• How customers find your business and which channels you should focus on developing.
• The search terms that your clients use to find your profile, and the keywords you should optimize your profile for.
• The days when you get the most interactions so that you can better allocate your resources.

SE Ranking’s Local Marketing module also has many other valuable features to assist you in your local marketing campaigns. For example: 

• It enables you to read and respond to reviews you get directly from the platform.

• Its Review Analytics feature gives you in-depth information about the distribution of reviews by their source and rating so you can better understand your customers’ satisfaction.

• Its Review Insights report shows the keywords your customers use most often in their reviews, which can help you identify areas that need to be improved to increase customer loyalty.  

All that being said, if you want to improve your local marketing campaigns, adding SE Ranking’s Local Marketing Tool to your SEO toolkit should be among your top priorities before and after getting verified.

Summing up

Verifying your GBP listing can be a daunting task, but the benefits of doing so make it worth exploring all possible options. By verifying your GBP listing, you will have an efficient toolbox to analyze and control your business’s representation on Google search, and nothing could be more important than turning searchers into loyal customers.

After verifying your GBP listing, the next step is to optimize your website for local search. This involves getting your business featured in the Local Pack and striving to maintain that position for as long as possible. If you’ve encountered any difficulties while verifying your GBP but were able to resolve them, please tell us how you did it. Your experience can be very helpful to fellow readers.