Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 countries.
Why we care. This move allows advertisers to manage video campaigns in bulk, streamlining the process of reaching audiences across highly engaged audiences watching Netflix’s award-winning content, and more.
What’s new.
- Video and CTV ads now supported in Microsoft Advertising Editor
- Bulk campaign creation and direct video creative uploads
- Auto-created device targeting based on campaign type
- Netflix inventory available for CTV campaigns in U.S., Canada, Brazil, Mexico, U.K., France, Germany, Italy, Spain, and Australia
The big picture. Microsoft’s network spans from web browsing to popular streaming platforms like Netflix and Hulu, putting brand messages “front and center” everywhere.
How to access video bulk editing in Editor:
- Update to the latest version of Microsoft Advertising Editor
- Select “get changes” to enable the feature
How to access the Netflix inventory:
- Accept Netflix inventory policy in ad group settings
- Ensure video creative meets Netflix’s quality standards
Between the lines. By simplifying video ad management, Microsoft is making it easier for brands to tell their stories across diverse digital networks.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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