What Is Keyword Intent? Keyword intent (also known as search intent) is the reason why a user enters a specific term into a search engine. For example, when someone searches “buy chia seeds,” the intent behind that search is probably to make a purchase. But someone searching “what are chia seeds” probably just wants to … Read more
As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in and showing value from the work we’re doing. Our reports are just as important. Where We Go Wrong The problem … Read more
Generative AI is changing the way we work, live, communicate, and solve problems. From chatbots to image generators, generative AI tools are becoming part of our daily lives. People and businesses are quickly adopting this new technology to become more efficient. And get tasks done faster. But what do the numbers tell us? To find … Read more
Artificial intelligence (AI), natural language processing (NLP), and machine learning have revolutionized the way we create content, and continue to streamline the creation process. With tools that can churn out blogs, social media posts, and even entire articles in seconds, it’s no wonder marketers and writers are leaning on AI-optimized content. But, while AI is … Read more
The Google November 2024 core update started rolling out Monday, November 11, at 3:30 pm ET and we saw some movement begin around Wednesday/Thursday but it was not that widespread. Now, over the weekend, this core update seems to be casting a wider net. The update is expected to take about two weeks to roll … Read more
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive Lists and if the user scrolls down far enough they will eventually find links to human created content. This new … Read more
A writer is a writer, right? Well, not exactly. Just like a journalist differs from a novelist, and a screenwriter isn’t quite the same as a poet, different types of writing serve very different purposes. In marketing, two of the most common—and often misunderstood—forms of writing are copywriting vs content writing. Have you ever wondered … Read more
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his … Read more
Google seems to be testing a new AI chat feature for e-commerce searches and retailers that is titled “Get help from Google’s sales assistant.” This will launch an AI chat feature that gives you AI-based product results based on your chat session. This was first spotted by Brodie Clark who posted a video on X … Read more
Want to boost sales by promoting your products or services on social media? While TikTok is generating a lot of buzz, Facebook remains the world’s most popular social network with over 3 billion monthly active users. Creating a Facebook page is a proven way for businesses to grow. It provides a platform to showcase your … Read more