If you’re in the software-as-a-service (SaaS) space, understanding market dynamics is key What does the data say about SaaS growth rates? How much do companies typically spend on SaaS solutions? And what factors do brands consider when making SaaS purchases? Let’s dive into the latest SaaS stats to find out. SaaS Industry Statistics Highlights The … Read more
Appearing prominently in search results is key for getting more people to come to your site via search engines. So, we’ve put together 14 actionable SEO hacks to improve your site’s search engine visibility and drive more traffic to it. Let’s get started. 1. Target Long-Tail Keywords Long-tail keywords are highly specific search queries that … Read more
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his … Read more
Google is testing more of those expandable sections in the mobile search results. We have seen them for expandable ads/sponsored listings and other topics but now also for short videos, articles and popular products that say “in-demand favorites.” I assume they are showing for way more than just these categories. These were spotted by Khushal … Read more
Microsoft seems to be testing a new section in the Bing Search results titled “content from.” This shows more links to popular sections from that site, based on the user’s query. The example below shows a query for [boxing] on Bing and it has a section named “Content from ESPN.com” with links to “schedule boxing … Read more
Google is testing using a larger but thinner font for the search results snippets. I am not sure which one I like better, one looks like a normal font, and the thinner one looks a bit fancier. But I am horrible at these small user interface changes. This was spotted by Will O’Hara who posted … Read more
Google has announced an expansion of anchor ads named collapsible anchors. Collapsible anchors automatically enlarge the ad height on mobile devices for better viewability. Your users can collapse them to the standard anchor size, if they want. It is important to note that Google will turn this on by default if you have anchor ads … Read more
Google’s John Mueller cautioned about relying on and overusing Google Trends for content ideas and generating content for your website. John said that it is “easy to go overboard with tools like these” and that he wants to “caution” about using these tools. This came up in his SEO news video at the 3:28 mark … Read more
As you know, the Google November 2024 core update started rolling out Monday, November 11, at 3:30 pm ET. So far, some sites are seeing really big movements, like massive movements, with their search rankings. But it seems like most SEOs are not noticing big changes across their sites. So maybe, this update is not … Read more
Our question today comes from Lee, who asked: “With topic clusters, how important are page paths? We often have our pillar page in the primary navigation, but the support topics will often live in the blog. They’re interlinked, but the page path doesn’t follow the ideal director of primary-topic/sub-topic/sub-sub-topic.” This is a great question and … Read more