.png "Social Media Management: The Ultimate Guide")
Social media management is the strategic use of social media to grow audiences and revenue. It helps you achieve brand goals in marketing, sales, and customer service. Social media managers often share these core responsibilities: Develop a social media strategy Create and post social media content Create and manage social media ads Engage with followers … Read more
Mark Traphagen Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark’s deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He … Read more
Estimated reading time: 14 minutes You asked us to look over your branding efforts, site, and social media accounts, and we did. First and foremost, you have a communications issue: an inability to fully define your brand. We see it, your customers see it, and we have no doubt that you’ve noticed it, too. We … Read more
What Are Google Local Services Ads? Google Local Services Ads are paid ads that help local service businesses collect leads directly through phone calls and message requests. They only appear for relevant local businesses to the person searching. And at the very top of Google’s search results. These ads can display the company’s name, reviews, … Read more
Google has confirmed that a March Core Algorithm update has rolled out on March 15, 2023. The rollout is expected to be completed in 2 weeks, meaning it should have been rolled out by March 28, 2023. Although there are no clear indications of the main intentions for this update, Search Engine Journal has outlined some … Read more
HTTPS is quickly becoming the norm on the web, with Google’s HTTPS-friendly algorithm update and browser warnings now making it abundantly clear that HTTP websites are on their way out. Google has just announced that they will be including an additional HTTPS report in their Search Console, but what does this really mean? Let’s take … Read more
What Is SEO Ranking? SEO ranking (or SEO search ranking) refers to a page’s position in the search engine results. For example, here are Google’s top search results for the keyword “best gaming chairs:” One of PC Gamer’s pages holds the No. 1 organic (non-paid) result. This means PC Gamer has the number one SEO … Read more
Just when we thought that we could use everything AI to write all of our content, developers went and dropped AI writing detectors on us, too. The creators of ChatGPT themselves released one just a few weeks ago, amidst new Google statements and updates on the whole issue of generative AI and content. It’s looking … Read more
We get it – You **** your customers; you believe in the value of your business; you want to do what’s right. But you also want sales. With the direction brands are moving in today, sometimes it almost feels a little shameful or embarrassing to say it out loud. But yes; you do need sales. … Read more
What Is the Google Display Network? The Google Display Network (GDN) is a group of more than 2 million websites, apps, and videos where Google ads can appear. Collectively, the GDN reaches over 90% of internet users worldwide. You can use a type of Google ads called display ads to serve your ads on the … Read more