Our question today comes from Lee, who asked: “With topic clusters, how important are page paths? We often have our pillar page in the primary navigation, but the support topics will often live in the blog. They’re interlinked, but the page path doesn’t follow the ideal director of primary-topic/sub-topic/sub-sub-topic.” This is a great question and … Read more
To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users useful results. To this end, Google also makes available Google Search Essentials, so everyone from web developers to SEO professionals knows the rules of the game. Of course, there are plenty of people who … Read more
Introduction to On-Page SEO On-Page SEO is the cornerstone of any successful digital marketing strategy. Whether you’re an established business or a newcomer, optimising the individual elements of your website is crucial for achieving higher rankings and driving organic traffic. But what exactly is On-Page SEO, and why does it matter? keep reading because we’re … Read more
HTTP Archive published 12 chapters of its annual Web Almanac, revealing disparities between mobile and desktop web performance. The Almanac analyzes data from millions of sites to track trends in web technologies, performance metrics, and user experience. This year’s Almanac details changes in technology adoption patterns that will impact businesses and users. Key Highlights Mobile … Read more
Google has updated its machine learning crash course with new videos and modules on large language ****** and automated machine learning. These courses are useful introductions to the technologies behind modern search engines and generative AI, information that will make you a better SEO. What Is Google’s Machine Learning Crash Course? Google’s machine learning course … Read more
SEO moves fast. With so many factors—keywords, rankings, competitors—it’s hard to predict what will drive traffic. But imagine knowing a keyword or topic’s performance before targeting it. This would be a game-changer for efficiency. That’s where SEO forecasting comes in. Accurate forecasting is more important than ever. It helps you focus on the right keywords, … Read more
We recently shared How AI Overviews Are Impacting CTR: 5 Initial Takeaways, where Nick Haigler observed that the presence of AI Overviews (AIOs) in search results correlates with a 12 percentage point decrease in Paid click-through rates (CTR). Notably, however, AIOs appeared for only 7% of the Paid Search dataset, accounting for just 2.2% of total impressions.
Low-hanging fruit SEO opportunities can help you: Get your content indexed by Google ASAP Achieve maximum results with minimum effort Show clients fast progress to prevent churn Get buy-in for more SEO resources Here are 12 SEO quick wins you can implement today. 1. Optimize for low-hanging fruit keywords It’s always easier to move something that’s … Read more
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his … Read more
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