If you want to make a content marketing plan, you might not know where to start. In this post, we’ll walk you through the entire process step by step. But first, let’s go over some basics. What Is a Content Marketing Plan? A content marketing plan is a tactical blueprint that outlines all the activities, … Read more
What Is PPC? Pay-per-click (PPC) marketing is a type of digital advertising that involves paying a fee each time someone clicks on your ads. This means PPC is typically more cost-effective compared to advertising ****** that involve paying based on views or impressions that might not lead to any interactions. Depending on your advertising platform, … Read more
This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their customer match policy effective January 13, 2025, to enforce this. Google also posted this over … Read more
Google’s John Mueller said that some SEOs over focus on URL structure and that if your context from your pages aren’t clear, then no URL structure can fix that. John wrote on LinkedIn: Often SEOs over-focus on URL structure (imo) — if the context of your pages isn’t clear from the … text on the … Read more
Building a strong local search presence is challenging enough, but maintaining it can be just as difficult. You can have the best content, the strongest backlinks, and glowing customer reviews, but without the right care and steps to optimise them, they all lose value quickly. To rank – and keep ranking – in the top … Read more
Google has added a new promotion type to Google Merchant Center named “Sale events.” Sale events are a type data that you can submit on Google and are shown on non-product-centric surfaces. This seems to be available in the US for free Merchant Center listings right now. This was spotted by Dario Zannoni who posted … Read more
A couple of months ago, we reported how Google Search will label if an image was AI-generated, edited by photo editing software or taken with a camera by working with Coalition for Content Provenance and Authenticity (C2PA) as a technical standard. Well, now Google officially supports C2PA metadata in the about this image feature. Google … Read more
Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, “We’re making some changes to how first-party cookies are managed in your AdSense account to simplify controls and improve your access to third-party demand.” Google has combined the controls for enabling “first-party cookies” and “first-party cookies for personalization” into … Read more
Google search algorithm updates are constant, and for enterprise brands, these changes can shake up visibility and rankings overnight. Google tweaks, tests, and sometimes overhauls its ranking systems regularly, always focused on delivering the best user experience. For digital marketers, this means staying alert to the shifts in how customers find and engage with brands … Read more
![[Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO](https://www.searchenginejournal.com/wp-content/uploads/2024/11/featured-121.png "[Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO")
SE Ranking sponsored this post. The opinions expressed in this article are the sponsor’s own. Wondering how AI is affecting your traffic? Want to learn how to get into the AI Overview at the top of SERPs? Miss the days when you could appear as the top result on a SERP? It’s possible to relive … Read more