The meanings of words and brands can change over time. The terms can drift to different meanings. Term drift happens, although it is rare amongst words and less rare with rebrands – but still, it happens. When it comes to SEO, managing term drift on your older content can prove to be an important task. … Read more
Google’s John Mueller posted some SEO advice on how to handle version history pages, for product releases, specifications, APIs and other version history. This advice is pretty similar to how to handle recurring event pages, like conferences and events. In short, the main page should keep the same URL and then archive the older version … Read more
Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed … Read more
A great website is an effective way to showcase your software and build trust with your visitors. What makes for a great website? We’re about to uncover what sets the best SaaS websites like Slack, Shopify, and Stripe apart. But first, let’s jump in with some quick background. What Is a SaaS Website? A SaaS … Read more
Last week, OpenAI launched ChatGPT Search — a new way to search the web using AI inside a chatbot interface. Thanks to the integration of Microsoft Bing real-time data and other interesting sources, this could challenge traditional search engines. How does ChatGPT Search work? ChatGPT Search is a helpful tool that makes it easier to … Read more
What Are SERP Features? SERP features are distinct search results that stand out from traditional organic (unpaid) search results (the blue links) that aim to improve the user experience by providing quick answers and additional information directly on results pages. And they can take several forms. Like this featured snippet: Some other common Google SERP … Read more
An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies to better understand and surface published Internet content. Schema.org Structured Data Markup The content on a website is called unstructured data because there is no … Read more
Google Voice Search makes searching online easier and more accessible. It also offers businesses new ways to connect with customers through hands-free technology. Read on to learn how to use voice search to improve SEO. And increase your online reach. What Is Google Voice Search and How Does It Work? Google Voice Search (also called … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Want to make your website fast? Luckily, many techniques and guides exist to help you speed up your website. In fact, just in the last year, several new browser features have been released that offer: New ways to optimize … Read more
Let’s face it—whether you’re selling to other businesses (B2B) or directly to consumers (B2C), writing a killer product description is an art form. It’s more than just listing specs or slapping on a catchy headline; it’s about connecting with your audience and showing them why your product is exactly what they need. And trust us, … Read more