Have you ever wondered how search engines identify the countless pages on your website? They do it with the help of sitemaps. Without a sitemap, your content risks being lost on the internet, unseen by both your audience and search engines. This is where sitemap generators come into the picture. Sitemap generators simplify the process … Read more
Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. Google’s ranking systems evaluate content primarily at the page level, but site-wide signals also matter. Good site-wide signals won’t guarantee high rankings for all pages, and poor site-wide signals won’t doom all pages. This documentation update clarifies existing … Read more
Don’t Fall Behind! Top SEO Trends for 2025 You Can’t Ignore With SEO continuously evolving, 2025 is bringing new opportunities—and challenges—to optimize beyond Google, enhance engagement, and leverage powerful tools like AI. Here’s what you need to know to stay competitive. Search Everywhere Optimization Google isn’t the only game anymore. Platforms like ChatGPT Search, Perplexity, … Read more
Website monitoring tools help ensure you provide a great experience for your users. They can help you keep track of: Website performance: Track your website’s speed through metrics like page load time and Google’s Core Web Vitals Usability: Learn how visitors use your website through user session recordings and heatmap analysis Uptime: Monitor the availability … Read more
On Monday, November 11th, 2024, Google began rolling out its latest core algorithm update. It’s the last planned update of the year, and it’s suspected to last about two weeks, which is the norm for core updates. What’s new this time? Should website owners wear helmets and shields? While it’s too early to tell, this … Read more
Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search rankings through third-party content. Chris Nelson from the Google Search Quality team states: “We’ve heard very clearly from users that site reputation abuse – commonly … Read more
What Is SaaS Marketing? SaaS marketing is a collection of processes and activities software-as-a-service companies use to promote their products to attract their target audience, convert them into customers, and retain those customers. It often focuses on showcasing the value of the subscription-based tools for individuals and/or businesses. And SaaS companies rely heavily on continuous … Read more
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his … Read more
Whenever you’re in an unfamiliar town, having a GPS makes navigating SO much quicker and easier. Well, XML sitemaps are the digital equivalent of GPS systems for search engine crawler bots. They provide search engines with a bird’s-eye view of your website’s structure and every URL that you want them to crawl. This greatly improves … Read more
How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots: Imperva’s Bad Bot Report 2024 reveals that almost 50% of total internet traffic wasn’t human in 2024. Trend: declining. Cloudflare’s Radar shows ~70% human traffic and 30% from bots. Akami reports that 42% of … Read more