In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through optimized online presence in different countries is significant. But simply having a global website isn’t enough. To succeed internationally, your website must be competitive in … Read more
This month’s news is almost entirely about Google. The company is facing heavy criticism, making some leadership shakeups, and possibly preparing for another big update. In the month’s top stories, you’ll learn why one top tech voice thinks Google Search is falling apart. You’ll also learn whether Google’s changes have affected its share of the … Read more
In the realm of digital marketing, mastering the art of content creation is essential if your website or company wants to stand out in the congested world of search engine results. This article dives into several effective strategies to optimize content for search engines and discoverability, ensuring your blog posts and other digital content not … Read more
Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping queries is stabilizing, with AIO rankings increasingly matching sites typically ranked in organic search. Arguably the most important change is … Read more
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his … Read more
We analyzed the branded search growth of 2,700 software companies to discover the hottest trending startups in tech. Here’s how we built this list (and how you can do the same using Ahrefs): Used Keywords Explorer to find keyword data for every company’s brand name (e.g. “stealthgpt” for StealthGPT) Used the Trending filter to identify high-growth … Read more
Google will stop supporting the Google Local Service Ads app starting on January 6, 2024. An email sent to advertisers said, “On January 6, 2025, we will be turning down the Google Local Services Ads mobile app.” I mean, it kind of makes sense. The app (link here) has horrible reviews, seems to have very … Read more
We have covered examples of Google selecting the wrong canonical URL from within your domain, but what about when Google shows you a domain name that is not yours? What if the Google URL inspection tool shows a domain name that you do not own as the Google-selected canonical? I mean, this isn’t new, we’ve … Read more
For the original iTunes version, click here. This week in search we covered the election day Google Search ranking volatility. We also had a status update on where those helpful content update victims are currently sitting. There is this spat going on between content creators and SEOs now, what did Google say. ChatGPT Search … Read more
Microsoft Bing has these AI-powered buying guide that can show up at the top right section for some e-commerce related queries. Microsoft spoke about these buying guides back in June 2023 but they now seem to be rolling out more widely. Here is what they look like, I spotted them via Khushal Bherwani on X: … Read more