Microsoft Bing has these AI-powered buying guide that can show up at the top right section for some e-commerce related queries. Microsoft spoke about these buying guides back in June 2023 but they now seem to be rolling out more widely. Here is what they look like, I spotted them via Khushal Bherwani on X: … Read more
Google’s Gary Illyes and John Mueller, along with Bing’s Fabrice Canel and probably other representatives from these search engines spent time in Dublin this week to attend the IETF 121 Dublin meeting with the goal of submitting ideas on how to improve the Robots Exclusion Protocol. This covered improving crawl efficiency, adding new AI controls … Read more
Google seems to be testing the ability to have a conversation with the Google Search app, where it Google Search continues to adapt and refine the search query, as you add follow up statements. It is like how Google Gemini or other AI Chat features work, but in Google Search. This was spotted by AssembleDebug … Read more
Want to get your business in front of the right people at the right time? You need to learn about keyword advertising. What Is Keyword Advertising? Keyword advertising is a type of marketing that involves paying to have your ads show in search results when users search for specific words or phrases related to your … Read more
AI marketing is gaining popularity across industries. And when you use it correctly, AI can reduce your workload and increase your output. This guide to AI for marketers explores different ways teams can use AI to improve productivity and achieve their goals. We’ll also discuss some of the best AI tools to help with different … Read more
Pay-per-click (PPC) advertising is often an effective way to drive targeted traffic to your website. But deciding which PPC campaign metrics to track can be a little confusing for beginners. In this post, you’ll learn everything you need to know about which PPC metrics to track for your Google search ads and how you can … Read more
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate, well, everything. Nofollow basically tells Google (or any other search engine that supports this attribute) not to … Read more
Google is light years beyond the days of the “10 blue links.” Search engine results pages are richer than ever before in an effort to enhance the user experience. Source link
Has your website’s Google rankings dropped suddenly, leaving you wondering what went wrong? You’re not alone. A drop in rankings often leads to reduced traffic, fewer conversions, and a significant impact on your business’s online visibility. Understanding the reasons behind the drop in rankings and taking swift action is essential to minimizing losses and regaining … Read more
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his … Read more