Google is testing showing Google AI Overviews and generative AI results directly in the people also ask section. People also ask generally are featured snippet powered but now Google is testing using AI Overviews instead of featured snippets. Here is a screenshot of this from Derek Perkins who posted on X saying, “We’ve started seeing … Read more
Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, “advertisers can share their font and color guidelines in Performance Max, as well as provide helpful image reference points to generate new asset variations.” Google Ads brand guidelines let advertisers control … Read more
Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, Google had to change its definition of top ads to make way for this historically very unGoogle-like move. In the past week or … Read more
Google’s John Mueller was asked about when it makes sense to host images or other content on separate subdomains or domains. John said it makes sense if Google is having trouble crawling as much as it wants to crawl. John wrote on LinkedIn, “If Google has trouble crawling as much as it wants to crawl … Read more
Google Search can show who wrote the review directly in the search results snippet. Google has this “reviewed by” rich result element next to some search results that names the author of the review. This was spotted by Sachin Patel who posted some examples of this on X: This somewhat reminds me of the uploaded … Read more
Website performance is a measure of how fast, interactive, and easy to use your site is. And better performance often leads to better business results. Before we get into how to improve your website’s performance, let’s cover some of the specifics of why strong performance matters in the first place. Why Is It Important to … Read more
What Is SEO Analysis? An SEO analysis involves evaluating your website to identify ways to improve your performance in organic (unpaid) search engine results, which can lead to more traffic and better business results. It involves studying your content, your site’s technical health, competitors’ sites, and more. Because these can all affect how search engines … Read more
This week’s Ask An SEO question comes from Nazim from Islamabad, who asks: “I have a price comparison/aggregator website with my country’s domain. I want to ask what type of backlinks/guests posts should I have (local/international). Also, I should build backlinks to my homepage or category/individual pages, too? Besides are (name removed) and (name removed) … Read more
Marketers understand that online reputation isn’t just about star ratings; it’s about credibility and customer trust. Reviews can either elevate your brand or leave it struggling to keep up. Most potential customers will browse online reviews before they even visit your website, and their decisions are often heavily influenced by what they find. Good reviews … Read more
Developing a content strategy sounds intimidating, but it doesn’t have to be. We’ve curated five proven types of content strategies to help you find the right framework for your business. Plus, you’ll learn exactly how to develop your own strategy. But before we dive into the content strategy examples, let’s cover the basics. What Is … Read more