This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline your content production. Automate complex SEO processes. Do less “busy” work and more stuff that moves the needle. Take the guesswork out of your strategies. … Read more
Ads have to be a big part of your marketing strategy. But smart and successful campaigns need data to optimize where you run ads, how you run ads, and to track your revenue from ads. In short, you need metrics to see how your ads perform. After all, you can only control and improve what … Read more
You’re undoubtedly looking for ways to drive more customers for your SaaS business. With that in mind, here’s our list of the top tactics to consider when putting together your SaaS marketing strategy. 1. Offer a Free Trial Offering a free trial lets users try out your software before they commit to a paid subscription, … Read more
Footer links are the links located in the section of content that appears at the bottom of most pages on your website. This section is known as the footer. They look like this: Footer links play an important role in the user experience because they provide visitors with a simple way to navigate to some … Read more
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his … Read more
Searching for social media advertising tools to spruce up your ad strategy? If you’re a busy social media or marketing manager and you need to upgrade your tech stack, put these on your 2025 wishlist. Social media advertising tools are platforms, apps, and software that help your business create, manage, and refine advertising campaigns across … Read more
App store optimization (ASO) helps your app stand out in busy marketplaces. It’s about making your app more visible and increasing downloads. This guide will provide strategies for both Google Play and Apple App Store, perfect for those starting or looking to improve. What is app store optimization? App store optimization is an important process … Read more
What Are SEO KPIs? SEO KPIs (key performance indicators) are metrics used to measure the effectiveness of your SEO efforts. Some common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions. Monitoring SEO KPIs can help you: Track and evaluate your performance Monitor results of ongoing SEO efforts Make data-driven decisions … Read more
I’ve been wondering how the majority of sites hit by Google’s September 2023 helpful content update are doing. Glenn Gabe is tracking about 400 of them, so he provided an update saying 88 (or 22% of them) have seen a 20% increase since the August 2024 core update. Some had full recoveries but most did … Read more
I know we are coming off a heated and very nerve-wracking election day but I am noticing some big Google Search ranking volatility kicking up in the past 24-hours. It might be from the election buzz, but I suspect it is wider than that. And this comes off the calcaneus (heels) of the Google Halloween … Read more