Google can show a bag icon on some of the sponsored search shopping ads. This can show next to the “Shop now” text, where you can go directly to the retailer’s checkout page on their site to buy. This was spotted by Sachin Patel who posted about it on X – and while these may … Read more
It’s no secret that a good SEO strategy is a must for any business looking to attract its target audience through organic search. However, scaling a business with a traditional SEO approach can be challenging and time-consuming. The need for a quicker, streamlined process has led to a rise of programmatic SEO. What is programmatic … Read more
Google has been rolling out a new Google Shopping interface, we’ve covered it numerous times, and is now rolled out. But Google is now promoting the new Google Shopping by placing a “new” label on the Shopping tab link at the top of the Google Search interface. This label was spotted by Sachin Patel who … Read more
Microsoft announced its monthly Microsoft Advertising updates and while we covered some of these before, we did not cover the changes to Shopping Audience campaigns. Microsoft made a couple of changes to Shopping Audience campaigns. (1) Setup workflow for creating Shopping Audience campaigns has been improved and simplified (2) You can now create Product Groups, … Read more
Staying ahead in the world of SEO requires continuous learning, and what better way than through some of the best SEO books on the market? Whether you’re a beginner or an SEO pro, these books will help you understand SEO trends and strategies that matter in 2024. Below are the 15 must-read books for anyone … Read more
Search engines like Google are the first stop for most people whenever they need an attorney, which is why search engine optimization (SEO) is such an effective marketing channel for law firms. The proof? According to a legal trends report by Cilo, 74% of people use search engines to find legal advice. Also, research by … Read more
Google Search is testing orange links, instead of blue links, in dark mode. This is more like a muted orange color, but it seems orange nevertheless. I honestly doubt Google will launch this fully and go away from traditional blue links but Google is known to test everything and almost anything. This was spotted by … Read more
A couple of weeks ago, Google created a proposal on the schema Github proposing expanding and enhancing shipping data in schema.org. One of the enhancements is a new schema type named ShippingService, that groups shipping constraints such as delivery locations, time, weight and size limits and shipping rate. The proposal only has about 10 comments … Read more
After a month or so of testing, it seems like the “sponsored” labels are rolling out across Bing’s search ads. I am now seeing them across all browsers and searches in my tests. This may be a test but it seems like it is fully rolled out based on what I am seeing. The “sponsored” … Read more
What Is Content Automation? Content automation is using technology to expedite content-related tasks like writing, editing, distributing content, and tracking performance to allow you to focus on more important tasks. It can be used for blog posts, social media posts, advertisements, and even videos. And because content automation can streamline your workflows, it’s possible to … Read more