A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the search engine’s ability to interpret content accurately. Sarah Presch, director at Dragon Metrics, discovered that Google’s Featured Snippets pull opposing statements from the same articles … Read more
In May, Google moved the search results estimated count (the about X results) section to only display it after you click on the “tools” search option. Well, now, in some browsers, for some people, that results count is completely missing since last week. Google told us after it would not remove the site command from … Read more
Google reviews make up the vast majority of online reviews (as much as 73%). And how you manage and respond to a Google review can help you build more trust with potential customers. Google reviews appear within your Google Business Profile (GBP) on Maps and Search. Like this: So it can be one of the … Read more
As the availability of ChatGPT Search expands, understanding its indexing mechanics will be vital for digital visibility. While Bing’s index plays a key role, OpenAI’s system surfaces content using its own crawlers and attribution methods. Here is a breakdown of the technical requirements for ensuring your website is indexed correctly. Technical Framework ChatGPT Search combines … Read more
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his … Read more
Content marketing involves creating and distributing assets like videos, blog posts, and photos to reach your target audience and build relationships with them. And it has many moving parts. But you can simplify the process by following our list of content marketing best practices. Here are 15 activities to consider using in your content marketing … Read more
ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle elbow hit between the lines in the announcement: Getting useful answers on the web can take a lot of effort. It often requires multiple searches and digging through links to … Read more
Google may be pushing out a new Search Console feature where for the partial data, the most recent data it has, which was not yet finalized, shows up as dotted lines. Google always put a disclaimer on the most recent data that says, “Partial data point (fresh data) – does not cover the entire ****” … Read more
Publishing carefully crafted Instagram posts helps you reach new audiences and showcase your unique voice. But exactly how to post for Instagram depends on whether you’re an individual user, a business owner, or someone who does social media for a brand. Let’s go over your options and some best practices. How to Post on Instagram … Read more
Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of “competitive pressure” and might even list the competitor that is causing such pressure. Craig Graham spotted this and posted … Read more