On Monday, November 11th, 2024, Google began rolling out its latest core algorithm update. It’s the last planned update of the year, and it’s suspected to last about two weeks, which is the norm for core updates. What’s new this time? Should website owners wear helmets and shields? While it’s too early to tell, this … Read more
Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search rankings through third-party content. Chris Nelson from the Google Search Quality team states: “We’ve heard very clearly from users that site reputation abuse – commonly … Read more
What Is SaaS Marketing? SaaS marketing is a collection of processes and activities software-as-a-service companies use to promote their products to attract their target audience, convert them into customers, and retain those customers. It often focuses on showcasing the value of the subscription-based tools for individuals and/or businesses. And SaaS companies rely heavily on continuous … Read more
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his … Read more
Whenever you’re in an unfamiliar town, having a GPS makes navigating SO much quicker and easier. Well, XML sitemaps are the digital equivalent of GPS systems for search engine crawler bots. They provide search engines with a bird’s-eye view of your website’s structure and every URL that you want them to crawl. This greatly improves … Read more
How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots: Imperva’s Bad Bot Report 2024 reveals that almost 50% of total internet traffic wasn’t human in 2024. Trend: declining. Cloudflare’s Radar shows ~70% human traffic and 30% from bots. Akami reports that 42% of … Read more
Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches monthly, will enable users to photograph products in stores to find price comparisons and reviews. The system uses Google’s product database of over 45 billion … Read more
Google may be testing removing the “more results” button from the people also ask results within Google Search. In some searches, on some browsers, I see the “more results” button after expanding a people also ask result, but in others, I do not see the “more results” button. Previously we saw Google testing placing the … Read more
There are new reports that Google is showing more and more YouTube videos in Google Discover. There is also a new study that says YouTube is the most cited source in Google’s AI Overviews. Is Google promoting its own video site way too often? We all see how often these videos show up in the … Read more
Google Ads has this newish “in store” and “online” tab sponsored ads interface for its search ads, where you can tab between nearby stores and online stores that have what you are searching for. Plus a newish list view of “near you” stores that have the products you want. I think these might be new, … Read more