When Jetour partnered with us, their goal was clear: increase online visibility, improve keyword rankings, and drive more users to their site. Jetour’s management set ambitious KPIs, aiming to rank for 30% more keywords and grow organic users by 50% within five months. However, they lacked an internal development team, which complicated the implementation of … Read more
An XML sitemap is a file that lists a site’s webpages for search engines to discover and add to their databases. Then, search engines can deliver that content to users in the search engine results pages (SERPs). A sitemap’s URL is typically “domain.com/sitemap.xml” or “domain.com/sitemap_index.xml.” You can also find a domain’s XML sitemap URL by … Read more
Picking the right blogging platform can be overwhelming. To make it easier, we’ve listed the nine best blogging platforms based on things like pricing, key features, and third-party reviews. Before we get into the specifics, here are our top five picks: Tool Best for Key Features WordPress Overall blogging User-friendly setup with pre-installed themes Scalable … Read more
What Is Search Intent? Search intent is a user’s main goal when they enter a query into a search engine, which could be to find information about a specific topic, to visit a particular webpage, or to make a purchase. Think about it this way: Each search query implies a question or task the user … Read more
What Is Split Testing? Split testing (also called A/B testing) compares two versions of digital content—like webpages, emails, or ads—to see which version performs best. In a split test, you create two versions of your content: Version A is your original (known as the “control”) and is shown to one portion of your audience. Version … Read more
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his … Read more
In SEO, using top tools is key. Yoast and Semrush have joined forces to combine their technologies. This integration benefits WordPress and Shopify users by improving their SEO work. Yoast SEO offers easy-to-use SEO features, while Semrush brings solid data that can be used for keyword research. This article will explore the Related Keyphrase feature, … Read more
Google’s AI Overviews (AIOs) are clearly here and are clearly here to stay. While what they eventually become and how they evolve are still unknown we can identify how often the AIOs appear, for what keywords, etc. Still, even with this data, there was something still nagging me about them and their importance to search … Read more
Google announced new shopping features through Google Lens to help with in-store shopping and local shopping. Google said, “Google Lens can quickly show you product insights tailored to the store you’re in. Just snap a photo to find product information, similar products in-stock, whether a store’s price is competitive and shopper reviews.” This is available … Read more
Google has updated its site reputation abuse policy to expand what is included in abuse. It now includes third-party content that has first-party involvement or content oversight. Google also dropped a mention of the starkly different content algorithm but made no mention that site reputation abuse is enforced algorithmically—so it must still be only through … Read more