Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs.
Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.
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About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.
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