Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper.
- These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s unique community.
Why we care. Small businesses often lack the time and resources to craft platform-specific ad content. These AI-powered tools could level the playing field and improve ad performance on Reddit.
How it works.
- Ads inspiration library: A filterable collection of top-performing Reddit ads, with AI-identified creative best practices.
- AI copywriter (beta): Generates Reddit-specific ad copy based on selected inputs and best practices.
- Image auto-cropper: Automatically adjusts imported images to Reddit’s recommended display ratios.
By the numbers.
- Ads incorporating “Redditisms” see 70% lower 28-day view CPAs (according to Kantar Brand Lift Data).
- Mentioning specific Reddit communities is 1.3x more likely to drive lift in Ad Awareness (according to Reddit Internal Data).
Between the lines. These tools are part of Reddit’s broader strategy to invest in next-generation creative and campaign management solutions, making it easier for businesses to advertise effectively on the platform.
Big picture. As social media platforms compete for advertising dollars, offering AI-powered tools to simplify ad creation could give Reddit an edge, especially among small businesses.
What’s next. Reddit will likely continue to refine these tools based on advertiser feedback and performance data.
New on Search Engine Land
About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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