Chances are you’ve already seen SE Ranking’s new logo. Maybe you even thought you landed on the wrong website. Rest assured that was us! We adopted a new visual language full of vibrancy, dynamism, and boldness. It’s a big change from the soft pastel colors you used to see, but these bold moves were a long time coming given how much we have evolved over the years.
Determined to bridge the gap between fast-paced industry changes and modern SEO solutions, our platform underwent major transformations. SE Ranking’s upgraded brand DNA fuses innovative technologies, high-end data quality, and an overall smooth user experience.
If you’ve been with us for a while, you’ve already experienced our brand evolution first-hand. If you never tried SE Ranking before, we have a special offer for you.
In this article, we will focus on big changes we’ve embraced that empower SEO pros like you to stay ahead of the game. But first, let’s look at the story behind SE Ranking’s new brand identity.
Behind the Curtain: SE Ranking’s Brand Evolution
SE Ranking started as a simple rank tracker back in 2013. Eleven years of transformation turned SE Ranking into a comprehensive ecosystem that includes:
- Powerful and intuitive platform fuelled by cutting-edge technologies.
- A blog with 200+ guides, industry research, surveys, and more.
- An Academy with 8 courses on SEO, content, agency management, and SE Ranking tools.
- 100+ online events available on demand. We hold monthly webinars, workshops, and online conferences.
- 20 episodes of the Dofollow podcast and 7 episodes of the SEO Agency Rollercoaster podcast. More episodes coming.
- An agency Hub with helpful resources designed for agencies. Our Agency Catalog features 300+ first-rate agencies.
- A Facebook community with 2.7K SEO pros all sharing their SEO knowledge.
- A Biweekly LinkedIn News Digest that covers the most impactful events in the SEO world. Subscribe by following this link.
We combine our in-house expertise with the top minds in SEO to deliver insights to everyone passionate about SEO.
SE Ranking has evolved over the years, and our brand identity has changed with it. The next logical step is to match our verbal and visual messages with the company SE Ranking has become, and we’re leaping into that future today!
Nicole Borman
PR Manager at SE Ranking
To better understand what SE Ranking truly represents, we reached out to both our clients and colleagues asking what SE Ranking’s mission is, what drives us, what vision we pursue, what values guide us along the way, what character our company has, and what emotions it evokes.
We gained incredibly perceptive insights that we hadn’t ever considered before. For instance, some users see SE Ranking as an innovative company. We’ve always aimed to evolve quickly and be among the first to adopt the latest technologies to make SEO simple and intuitive, but we hadn’t thought of it as a key part of how users perceive us.
The most pleasant insight was that 98% of SE Ranking teammates are proud to work for a company that is both flexible and dynamic, but well-established and experienced.
Both you, our users, and the SE Ranking team, described our brand as trustworthy, friendly and wise, but also as ambitious and motivated. It will probably won’t come as a surprise then that our brand’s archetype is 80% Sage and 20% Hero. Our new logo and visual identity were designed to match these archetypes.
SE Ranking’s logo consists of two upward-pointing arrows that embody our mission to spur business growth with innovative SEO solutions. Together, they form an “S” sign. A mix of sharp and rounded angles represents the balance between being growth-driven and people-centric. While SE Ranking celebrates continuous development, we always put our customers and team first.
Nastya Dulhiier
Brand Designer at SE Ranking
At SE Ranking, our brand evolution is much more than a visual refresh—it reflects our journey and commitment to our users. We made our new design choices carefully, balancing the dynamic nature of our growth with the clarity and trust we’ve established over the years. We opted for a vibrant but balanced color palette to inject energy into our communication while preserving the professionalism our users rely on.
We chose each design element to reflect our core values: empowering people, inspiring action, and delivering clarity. Our brand now embodies the perfect blend of bold innovation and grounded stability.
The new SE Ranking is modern but ******, laconic but lively. Let’s look at the key features and initiatives that led to this transformation.
AI Results Tracker and AI Overview Studies to keep you at the forefront of GenAI
The SEO industry must adapt as new tools backed by LLMs continue to change user search habits. We may soon witness the rise of AI search engines. We are committed to being your reliable partner in the new search era.
SE Ranking has actively monitored Google’s GenAI initiatives since the launch of AI Overviews (ex SGE.) Back in 2023, we were among the first SEO companies to start working on a tool for tracking AI snippets, and it was first available to a limited number of closed beta testing participants. Since August 2024, our very own Al Overviews Tracker is finally live and included in our Pro and Business subscription plans 🎉 Take some time to set it up and start tracking AIOs for your top keywords.
You can also check which keywords—yours or your competitors’—trigger AIOs with our Competitive Research tool. All SE Ranking users have access to this newly launched feature.
While the SE Ranking dev team worked on improving our AI Overviews Tracker, the SEO team collaborated with developers and content marketers to study the impact of AIOs on the SEO industry. In February 2024, we conducted extensive research based on 100,000 keywords.
Two more AI Overview studies followed, where we analyzed the same set of 100K keywords. The first one investigated how the number of AI snippets and their characteristics changed pre-and post-AIO rollout. The second extensive research focused on AIO sources. Finally, we released a manual study last week investigating the difference between how Search GPT, Google and Bing handle various types of queries. Our next ad-focused AIO research is scheduled for this week. Subscribe to the SE Ranking digest to get your hands on it. It comes with a PDF containing findings from our second AIO research study.
AIO Sources Research by SE Ranking
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SE Ranking is committed to staying ahead of the search landscape as it evolves. We’re keeping the pace by providing our users with valuable insights discovered with our research and tools. We welcome all kinds of innovation, especially if it helps SE Ranking users adapt their SEO strategies and keeps them competitive as AI-driven search takes hold.
SE Ranking’s SEO tools powered by AI and ML technologies
Search engines are not the only ones using AI and ML technologies. Almost every SEO and marketing tool out there claims that it’s driven by some sort of AI or ML techunder the hood, but don’t get too skeptical. When applied wisely, AI and ML can improve data quality by a wide margin and deliver unique Insights.
SE Ranking combines AI and ML technologies with proprietary engineering solutions to empower users to make smarter data-driven decisions:
- SE Ranking has integrated ML tech into its Competitive Research tool for more accurate traffic forecasting.
- We also applied ML to boost our Keyword Research with the search intent detection feature.
- Our Content Editor is equipped with an AI Writer. It uses both SE Ranking’s AI algorithms and GPT-4o API to quickly generate content drafts that require minimum polishing.
- SE Ranking’s AI Insights Tool analyzes your projects and highlights issues that can significantly boost site visibility when addressed.
- SE Ranking Reports will soon have AI descriptions, giving your clients a better understanding of the data you provide.
SE Ranking does not plan to become an AI-first tool. Instead, we believe in using AI and ML technologies sustainably. We use them when they best fit the problem that needs to be solved.
Expanded and enhanced datasets to supercharge your strategies
We already mentioned that ML tech has allowed SE Ranking to forecast website traffic more precisely. Currently, it is 29% more accurate than ever before. Data quality is one of SE Ranking’s core priorities, and we invest heavily in resources that sharpen our data processing algorithms. Backed by ML tech, our algorithms remain dynamic and flexible, adapting to today’s volatile search landscape.
We also constantly expand our datasets to offer the most complete and relevant information on keywords, traffic, and backlinks. With 5.3 billion keywords across 188 locations, SE Ranking’s Competitive Research keyword database is one of the most powerful on the market.
Our backlink index features 411 million domains, and we crawl 14 billion pages daily to ensure that 58% of our backlinks get updated within 90 days. This makes SE Ranking’s backlink data fresh and relevant. It also enhances the accuracy of our Domain Trust, Page Trust, and Keyword Difficulty metrics.
So, we’re proud to say that we have made significant strides in expanding our datasets and enhancing the accuracy of crucial SEO metrics, including:
- Traffic forecast
- Keyword search volume
- Keyword difficulty
- Domain Trust and Page Trust
Delivering reliable SEO data that you can act on is our mission. We are dedicated to accomplishing it.
Let’s shape the future of SEO together
SE Ranking has changed so much over the years, but we aren’t even close to the finish line. We’ll keep looking out for shifts in the industry and deliver the necessary tools and insights for outpacing them. But no matter what, we promise to keep the core principles of SE Ranking the same. SE Ranking may look different today than it did in the past, but we will always be dedicated to empowering people, inspiring growth, and bringing clarity to our users. You push us forward. You are the reason why we are working to build a future supported by innovative technologies that make digital businesses intuitive for everyone. We are grateful to have you by our side as we look ahead.
