Search Engine Land Awards 2023: And the winners are…

Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results.

On behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce all 19 winners of the ninth annual Search Engine Land Awards.

Here are the 2023 Search Engine Land Awards winners:

Best use of AI technology in search marketing

• Closed Loop – How Google’s AI Powered Bidding Drove International Growth for Calendly

Best overall PPC initiative – Small business

• From Awareness to Sales Surge: Filament Marketing’s Strategy Delivers 23.08% ROAS Boost for Udder Tech

Best overall PPC initiative – Enterprise

• Mad Fish Digital Increases Revenue by 71.44% with Google Search Ads for Park City Lodging

Best commerce search marketing initiative – PPC

• How Thrive helped Branch Basics drive a 102% increase in YoY ROAS through strategic restructures, creative testing, and optimized media mix.

Best local search marketing initiative – PPC

• DAC & The Fresh Market – The anti-inflation recipe that brought customers back into the stores

Best B2B search marketing initiative – PPC

• Stella Rising & Optimizely – Driving DXP Globally

Best integration of search into omnichannel marketing

• Tombras & Orangetheory Fitness – Revolutionizing Reach: Full-Funnel Success with Innovative Funding

Best overall SEO initiative – Small business

• Mickey Llew & Uniquely Creative – Getting Crafty with a Small Budget Leaves a Big Mark

Best overall SEO initiative – Enterprise

• Rendering a leader in digital 3D solutions. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Best commerce search marketing initiative – SEO

• How LOCALiQ Helped Ultimate Gaming Paradise Achieve 600% YOY Revenue Growth with SEO

Best local search marketing initiative – SEO

• Amsive Digital – Transforming Trust: A Journey from Doubt to Triumph in Local SEO for American Savings Bank

Best B2B search marketing initiative – SEO

• Menerva Digital Increased Proofpoint’s B2B Sales Pipeline by +$40.7 Million Via SEO

Agency of the year – PPC

• How Wpromote transformed REEF’s paid search strategy to embrace PMax and increase revenue by 131%

Agency of the year – SEO

• How Wpromote helped Peacock build a dynamic search strategy to win big with The Traitors

In-house team of the year – PPC

• ServiceMaster Brands In-House Digital Ads team focuses on the ABCs to improve performance for their franchisees.

In-house team of the year – SEO

• REA Group – High-performing SEO team keeps Australia’s market-leading property brands at the top of Google

Search Marketer of the Year

• Erin Rooney Doland (Amsive Digital)

Small agency of the year – PPC

• How Adcetera Reduced CPA by 71.9% — and Saved a Multi-Location Business

Small agency of the year – SEO

• How Conifr Surpassed Traffic Forecasts by 950% Within 10 Months

“I’m going to SMX Next!”

Select winners of the 2023 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. Bring your burning SEO and PPC questions to ask this award-winning panel of search marketers!

Register here for SMX Next (it’s free) if you haven’t yet.

Congrats again to all the winners. And huge thank yous to everyone who entered the 2023 Search Engine Land Awards and our fantastic panel of judges for this year’s awards.