Who said robots.txt files had to be boring?
Check out the easter egg in YouTube’s robots.txt file:
This is what I call “Marketer Bait.”
In short, you can create things with the intent to get marketers to promote them, like what I’m doing right now.
I saw something interesting and now I’m sharing it.
As a result, YouTube gets free earned media and exposure.
Think outside the box!
SEO Bite #7: Always be on the lookout for ways to add easter eggs to your content, website, or code.
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