The Google Broad Core March 2023 update is done rolling out. The update started on March 15, 2023, and the announcement that the rollout was complete was made on the Google Search Status Dashboard. The update took 13 days to complete and has had a significant impact when compared to previous updates.
Google Core updates usually have a big effect when it comes to search results; any change, whether good or bad, will impact conversions, organic traffic and revenue. These updates can be quite useful when it comes to determining whether any changes you’ve made are affecting your rankings or the updates are the cause.
If you do find that your ranking has taken a hit, now is the time to do a deep dive to determine what changes can be made to improve your rankings. Once you’ve made the necessary changes to your site, it could take a few months to recover.
Google usually has updates a few times annually. The previous Google Core update took place in September 2022, intending to improve the overall quality of search results.
For more details on the Google Core March 2023 update, visit Search Engine Land here.
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