Many search engine optimization (SEO) professionals have been speculating that technical SEO is dead. But Google Search Advocate John Mueller says it’s alive and kicking. In his X thread reply, he said that this aspect of SEO “continues to be the foundation of everything built on the open web.”
This is in response to user @yigitkonur, who claims, “Technical SEO is becoming less important every day.”
So, why do people even think technical SEO is losing relevance?
Well, Google’s crawlers and algorithms are becoming more intelligent and wiser, understanding websites even better than 10 years ago. The same user pointed this out, and other professionals echo the same sentiment. This led to speculations about technical SEO – that it’s no longer a big part of SEO and is overvalued by industry professionals.
However, Google’s stance has been clear from the start: your site’s technical elements are still crucial. In fact, they even have different resources to help you figure out which technical elements to optimize. This includes:
- Core Web Vitals
- HTTPS
- Secure Connection
- Avoiding Intrusive Interstitials and Dialog
- Mobile Usability
However, Google advises not focusing on one aspect alone. Instead, you should look at page experience and SEO in a bigger context.
So, don’t discount technical SEO yet. Many websites still need them, and Google acknowledges its role in ensuring an excellent page experience for users.
You can read the full X discussion here. And if you want to dive deeper into this story, this Search Engine Journal article will help.
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