SEO Newsletter #72: Google’s March 2023 Core Update, GPT-4 & More | SEOSLY

Welcome to episode #72 of the SEO Newsletter by #SEOSLY!

Here I’ve curated top SEO news and the best SEO tips from the past week.

Follow me to always stay up-to-**** with the world of SEO:

Olga Zarr & Doug Cunnington chat about ChatGPT and GPT-4

Upgraded ChatGPT and GPT-4 are *** topics right now. Check out my latest video where – together with Doug Cunnington – we discuss ChatGPT and GPT-4.

Check my latest guides on SEO auditing

I’ve created a bunch of guides showing you how to audit specific website aspects or elements. These guides are essential if you want to be a good SEO auditor. Check them out!

And also I’m bringing back the weekly LIVE SEO audit episodes to my YouTube channel. Check out the latest episode below.

Top SEO news

Here is the latest and hottest SEO news.

Google’s March 2023 core update

Google started rolling out the March 2023 core update on March 15, 2023.

Today we released the March 2023 core update. We’ll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb

— Google Search Central (@googlesearchc) March 15, 2023

OpenAI releases GPT-4 and Bing Chat upgraded

OpenAI has released GPT-4. This upgraded version promises greater accuracy and broader general knowledge and advanced reasoning. Microsoft’s Bing Chat feature was also upgraded to use GPT-4 over the past few weeks

Bing Chat answers in Bing search results

We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers.

Google Explains why sites should combine structured data

Google explains why they recommend nesting structured data types instead of creating multiple structured data scripts.

Latest SEO interviews

“If you don’t understand why you’re doing it, don’t do it. ” Interview w/ Mark A Preston

In this video, I have a thought-provoking conversation with Mark A Preston – Straight-Talking SEO Trainer, Speaker & Advisor.

Interview with Dixon Jones: A deep dive into semantic SEO

In this video, I interview Dixon Jones, an award-winning SEO pioneer who was one of the first in the industry.

How to get started with an SEO site audit

Check my latest contribution to the Wix SEO Hub where I talked about how you can get started with an SEO audit.

Top SEO Tips 

And here are the SEO tips for you.

#1: You can ignore spammy referral traffic

Google’s John Mueller said when it comes to spammy referral traffic, you can ignore it and not worry about it regarding SEO.

@JohnMu Since Link Spam update, been getting a LOT of referral traffic from websites with an .xyz ext. I have not visited, but I assume they are some sort of spam. Reading your posts over the years, I assume Google has an excellent handle on this–should not hurt me, right? pic.twitter.com/UIXgTJaIxi

— Tom Goering (@NavyCS) March 11, 2023

#2: Googlebot JSON file IP address list is updated within a few days

Google’s Gary Illyes said that the Googlebot JSON file IP address list is updated within a few days of a new IP being added to the list of IPs that Googlebot crawls from.

Videos to watch this week

You don’t want to miss any of these videos from other brilliant SEOs either.

ChatGPT-4 for Bloggers – Keyword Research

This is a really great episode from Doug Cunnington. Make sure to subscribe to Doug’s YouTube channel.

Machine Learning for SEO

How to leverage machine learning for SEO? Learn in this edition of Crawling Mondays by Aleyda Solis with Lazarina Stoy and JS Chouinard.

Big Google March Core Update, Bing Chat GPT-4, Bing Answers Go Chat & More

The essential weekly recap of news by Barry Schwartz.

March Core Update – The SEO Weekly – Episode 58

And here is the recap of the SEO news by Garret Sussman from iPullRank.

Other articles & resources to read

And you need to allocate some time to read these articles from other SEOs. They are brilliant.

How To Forecast Confidently In SEO

Daniel K Cheung shows us how to forecast confidently in SEO. Forecasting is something we – SEOs – are often afraid of doing. Check this out.

Schema Markup 101

This introductory course focuses on the basics of Schema Markup and how to build a simple Schema Markup strategy.

The 9 Best Keyword Research Tools

In this post, Joshua Hardwick shows you nine free keyword research tools you can start using now to improve your keyword research.

Crawl optimization for news publishers (with Barry Adams)

Barry Adams shares his considerable expertise on crawl budget, the Crawls Stats report, common errors, and ways publishers can optimize crawl budget.

Your SEO guide to the ChatGPT API

The ChatGPT API can help address some of the web interface’s shortcomings. Here’s how to maximize the API for specific SEO use cases.

You’re Measuring Your Branded SERP Wrong – Whiteboard Friday

Watch this Whiteboard Friday to check whether you are doing it all wrong.

3 SEO Tips for When Your Industry Sees a Boom

Here are three things Logan Compton has learned from the ChatGPT boom that you can apply to your product or service the next time you’re in this situation:

SEO Twitter nuggets

And before we end, here are a few Twitter nuggets for you.

Can GPT-4 code an entire game for you? Yes, yes it can.

Here’s how I recreated a Snake game that runs in your browser using Chat GPT-4 and @Replit, with ZERO knowledge of Javascript all in less than 20 mins 🧵 pic.twitter.com/jzQzSRIkfz

— Ammaar Reshi (@ammaar) March 14, 2023

ChatGPT and I just made a webpage after about 30 mins of back and forth discussion on Google’s guidance on product reviews & asking it to revise code.

I asked for prompts for the images for now (& made them w MidJourney).

Would not publish this…but would use as an outline… https://t.co/ppTJOHV1JW pic.twitter.com/dKPNJ1q4Yr

— Dr. Marie Haynes💡 (@Marie_Haynes) March 16, 2023

1/15 🚀 Want to master the art of auditing headings on a page and an entire website?
In this thread, I’ll share some key insights on auditing headings for SEO!

— Olga Zarr SEO (@olgazarr) March 20, 2023

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Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.