SEO Newsletter #74: SEO News Only (Again) – SEOSLY

Welcome to episode #74 of the SEO Newsletter by #SEOSLY!

In this episode, just like I did in the previous episode, I am only sharing SEO news with no mention of ChatGPT, Bard, Bing Bot, or AI in any form.

Follow me to always stay up-to-**** with the world of SEO:

SEO X-Ray: Bi-Weekly Live SEO Audits By Olga Zarr

I want to invite you to check out the new series of live SEO audits – SEO X-Ray – on my YouTube SEO channel. On Tuesday and Thursday, I publish a video audit of a website I haven’t seen before. I am auditing the site as I am recording.

Here is the latest SEO X-Ray audit of an affiliate website.

Top SEO news

Here is the latest and hottest SEO news.

LCP Update in Chrome 112: Ignoring Low-Entropy Images and its Impact on Metrics

Chrome 112 introduces a change to the Largest Contentful Paint (LCP) metric, now disregarding low-entropy images in performance measurement. This update may cause variations in LCP times, as more contentful elements will take precedence.

Google CEO: Search will evolve substantively in the next 10 years

Sundar Pichai discusses the future of link-based search, Google Bard, and the commercial potential of large language ****** and LLM search.

Event recap: Search Central Virtual Unconference en español 2023

Google recently published a recap of the first-ever Search Central Virtual Unconference en español, highlighting the event’s success in fostering engaging discussions among over 140 SEO professionals from more than 25 countries.

April 2023 Google Webmaster Report

Here is a deep dive into the SEO news in April by no one other than the one and only Barry Schwartz.

Learn how I was able to replace 12+ SEO tools with one Ahrefs SEO Toolbar

I’m not kidding! Check the video below and read my entire review of the Ahrefs SEO Toolbar.

Check my latest guides on SEO auditing

Here are the latest guides from the SEOSLY blog:

Latest SEO interviews

I had two wonderful conversations with awesome SEOs, Myriam Jessier and George Nguyen. Make sure to follow them both!

#38: A Rant About ChatGPT & SEO…

SEO Podcast #37: Inside The Wix SEO Learning Hub & SEO Career Tips With George Nguyen from Wix

How to get started with an SEO site audit

Check my latest contribution to the Wix SEO Hub where I talked about how you can get started with an SEO audit.

Top SEO Tips 

And here are the SEO tips for you.

#1: No SEO Issues with Publishing Thousands of Pages Simultaneously

Google’s John Mueller advises that there is no SEO issue with publishing 8,000 new pages at once, emphasizing the importance of quality over quantity. If the content is valuable and in demand, there’s no reason to delay its release.

#2: Don’t Judge Links Based On The Type Of Site They Come From

Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not necessarily worth more or less than links from other types of sites.

#3: International SEO, CDN Location Does Not Matter

Google’s John Mueller said when it comes to international SEO and multilingual sites, the CDN’s location does not really matter for SEO.

Videos to watch this week

You don’t want to miss any of these videos from other brilliant SEOs either. I know, some of them have info about ChatGPT and AI. LOL.

Staging and launching a site

If you are preparing to launch a site, you don’t want to miss the latest episode of the Search Off the Record podcast.

SEO Fight Club – Episode 195 – Update Recovery

This is a really interesting conversation about the Google algorithm update recovery which sways away from the “mainstream” advice.

I Inspected ratecity.com.au Schema and Here’s What I Found

In this video, I do a live audit of their /home-loans URL and write JSON-LD from scratch based on the content on the page.

Turn Your Spare Time into Thousands: Tips from Nick Loper | DS441 | Doug.Show

My friend Doug always has super interesting content about affiliate marketing and having niche websites. If you are interested in side hustling (and you should be), check this out.

Other articles & resources to read

And you need to allocate some time to read these articles from other SEOs. They are brilliant.

Does Going Viral Help With SEO? Not Really

I wanted to find out how going viral impacts SEO for different businesses. I thought that with all the news coverage and links these sites received that their businesses would be booming and they’d be ranking for everything. By Patric Stox (Ahrefs).

5 Things to Check When Your Google Business Profile Rankings Drop

When it comes to assessing local ranking drops, it is easy to find yourself in the weeds. This list has been incredibly helpful to us, and I hope you find it equally useful. By Colan Nielsen (SterlingSky).

In times of E-E-A-T: Why simple SEO is no longer enough

E-E-A-T is a fundamental break in the way Google ranks websites and requires a holistic view looking outside the SEO box. By Olaf Kopp (OnCrawl).

An introduction to crawling, indexing, and ranking for SEO

So let’s now take a look at how crawling, indexing, and ranking are three essential elements of good SEO. By Adriana Stein (Wix SEO Hub).

Decoding the SEO success of LinkedIn collaborative articles

Here’s a look at how LinkedIn’s latest AI- and member-assisted content initiative works and its impressive performance in Google search. By Viola Eva (Search Engine Land).

How to do on-page SEO: A guide for SMBs

In this guide, I’ll discuss three broad, effective strategies for implementing on-page SEO, what the strategies aim to achieve, and the specific tactics you can use to implement them for your SMB. By Lazarina Stoy (Wix SEO Hub).

New ways to browse hotels and save money on flights — plus other tools for summer travel

These Search tools help you research hotels, confidently book your next plane ticket and discover things to do while on vacation. By Richard Holden (Google).

NLP: How is it useful in SEO?

This article is going to go over NLP; explaining some of the tricky bits. By Jess Peck (OnCrawl).

Another Way To Deindex URLs

I was speaking to Chris Johnson yesterday about the Horseman crawler, discussing the on-page/http checks necessary to determine whether a URL is indexable or not. By ohgm.co.uk.

AI Fatigue

The rapid pace of innovation in the AI field can be exhausting, but there are ways to follow without getting overwhelmed. By kevin-indig.com.

Entity SEO: The definitive guide

Here’s everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content. By Timothy Warren (Search Engine Land).

SEO Twitter nuggets

>>>

Just in case I’m wrong, or things have changed…@searchliaison ?@JohnMu ?

Is (E)EAT part of the ranking system (in any form)?
Does G track Authors, or use “author values” for ranking?
Or is it down to links/topicality etc.?

Thank you.

— Darth Autocrat (Lyndon NA) (@darth_na) April 3, 2023

I am working on a SEO work/productivity guide and I need your input… 🙏
On average, how many hours per ***** do you sleep?

— Olga Zarr SEO (@olgazarr) April 8, 2023

Like I’ve covered before, Google can spike crawling when it sees big changes across a site (a migration in this ex). Between template changes, new resources to crawl, some redirects, etc., you can see a spike like this. Always interesting to dig in once data starts to populate 🙂 pic.twitter.com/N6Hb6w5rTK

— Glenn Gabe (@glenngabe) April 2, 2023

And before we end, here are a few Twitter nuggets for you.

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Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.

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